LU Le Petit Chocolate Biscuits, 150 g

Product Information

I dunk two biscuits at the time because they taste so good – but we’ve all got our own techniques.” LU’s story begins in 1886 when founders Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking and their desire to make the most delicious biscuits. Putting the first initials of their surnames together, LU was born.

Le Petit Beurre is a modern take on the brand’s first-ever biscuit, Véritable Petit Beurre, whose oblong shape took inspiration from French tea mats usedin 1880s, when the brand was founded.Whether your biscuit should be dunked in your tea, might be a divisive matter in the UK but for the TV presenter and foodie it is the best way to really enjoy the treats. “People are surprised. They think I’m too sophisticated for dunking because I’m French, but I’ve done it all my life.”

The Lu biscuit advertisement is a timeless classic and has become a part of French culture. It is a reminder that effective advertising can bring products to life and make them memorable. The advertisement has been able to create an iconic advertisement with its combination of humor and nostalgia. Each with their own irresistible flavour, these recipes have more than stood the test of time,” she added. Diversity is the spice of life. On some days, I am going to have my 'Petit Beurre' biscuits from LU. On another day I’ll just have some toasted bread with jam and butter. Sometimes we’ll have pancakes with my family, and sometimes I’ll have a fruit.Le Petit Chocolat combines simplicity and charm by pairing the crunchy Petit Beurre biscuit with an indulgent layer of milk chocolate. This biscuit features the famous ‘Petit Ecolier’ (little schoolboy) figure, moulded into the chocolate and designed by celebrated French designer, Firmin Bouisset I’m 50 and I’ve been living here longer than I’ve been in France, it’s true. But I’ve spent the first formative twenty years of my life in France. It left a mark on me and the tradition of ‘le gouter’ is part of the things that never left me. It’s like your mother tongue, you never forget it.” The song "Luglio" was also covered by The Tremeloes as "I'm Gonna Try" and by Herman's Hermits as Something's Happening. Le Petit Beurre takes inspiration from the first LU biscuit ever made – the Véritable Petit Beurre – offering a signature taste, it’s a deliciously buttery biscuit with a hint of salt. Its iconic oblong shape took inspiration from French tea mats used at the time. The additional design flourishes carefully reflect the calendar year: 4 corner ears for the four seasons, 52 teeth for each week of the year and 24 indents for the 24 hours of each day Encapsulating the romance of the French, bakers Monsieur Lefèvre and Mademoiselle Utile put the first initials of their surnames together to create LU. This celebration of passion remains in every LU biscuit made since 1846, transporting consumers to a sun-dappled square in rural Provence.