Gatorade Orange Sports Energy Drink, 500ml (Pack of 24)

Product Information

A research review from the University of California, Berkley in 2014 points out that most researchers are basing their results on the performance of serious athletes. Therefore, serious athletes competing or exercising for longer than an hour at a time may find Gatorade offers benefits that water does not. Gatorade Tiger was a Gatorade Thirst Quencher sports drink formed as the result of a sponsorship arrangement with Tiger Woods. Debuting in March 2008, Gatorade Tiger was available in Red Drive (cherry), Cool Fusion (lemon-lime), and Quiet Storm (grape). Gatorade Tiger contained 25% more electrolytes than Gatorade Thirst Quencher. [34] As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine, which is naturally found in many forms of tea, improving mental focus. Focus contained about 25mg per 8 US fluid ounces (240mL) serving or 50mg per 16.9 US fluid ounces (500mL) bottle. On November 25, 2009, it was reported by Beverage Digest, and later confirmed by PepsiCo, that they had made a decision, several months before November 2009, to discontinue some products to make room for the Prime and Recover products as part of a then-upcoming G Series re-branding. [35] In 2015, the Gatorade Energy gummies made their debut along with the Gatorade energy bar.

Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley-Van Camp paid "a fee to have the exclusive rights for some period of time, but they never did develop it". [62] Gatorade was designed to help serious athletes perform better on the field. There is no shortage of research, largely funded by Gatorade and other sports drinks, to support these claims. Gatorade Zero offers several potential benefits for athletes and individuals engaging in physical activities. Some of these benefits include:a b c Kays, Joe (2003). "Gatorade - The Idea that Launched an Industry". University of Florida Research . Retrieved January 24, 2011. In 2001, the GSSI observed that professional race car drivers were not maintaining adequate levels of hydration during races, attributable to the nature of drivers enduring multiple-hour races in high temperatures. As a result, it developed a product called the "Gatorade In-Car Drinking System", which has since been implemented in the vehicles of many professional race car drivers. [71] Some were skeptical that the product's effect was anything more than a placebo. Cade mentioned, "If you told a football player that you were giving him Demerol to relieve pain and you gave him a placebo instead, there's about a 30% chance that the placebo will relieve the pain as much as taking Demerol would have." [13]

The composition of Gatorade in Europe, Japan and India remain unaffected as BVO was outlawed there 23 years earlier. PepsiCo’s Gatorade has a legacy of some 50 years: presenting itself as ‘the most scientifically researched and game-tested way to replace electrolytes lost in sweat’.

Strawberry Lemonade

Picchi, Aimee (May 6, 2010). "Gatorade's Rebranding: So Confusing It Requires an Ad to Explain It". Daily Finance. Archived from the original on March 23, 2011 . Retrieved January 24, 2011. Rovell, Darren (September 2, 2005). First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p.191. ISBN 0814410952.