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KAWS: WHAT PARTY (Black on Pink edition)

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The exhibit starts with a life-sized pink sculpture of his Chum character, which is inspired by the Michelin Man, then goes into a room that shows his old notebooks, photos of his early graffiti tags. It segues into his 1990s ad-busting photos onto bus stop ads and shows a series of paintings featuring altered pop culture figures from The Simpsons, SpongeBob SquarePants, Snoopy and the Smurfs, all of which have X-ed out eyes. Donnelly, a Jersey City native, had already made a name for himself as a graffiti artist, under the handle of KAWS. However, that skeleton key, combined with Donnelly's artistic talents, ambition, and feel for the moment, enabled him to open up an entirely new avenue for his work. He began doctoring display advertising, winding his now-distinctive serpentine, cross-eyed characters around posters featuring willowy supermodels, disrupting the world of street art, while also drawing the attention of key figures in the worlds of fashion and fine art. I’ve always felt public art was important,” said Donnelly. “To have that direct communication with the general public is really amazing.”

Indeed, it is an offline extravaganza (that will probably end up in a meta stream of online photos). “A lot of times, my work is only witnessed through print format, or online through jpgs, so this is a great opportunity to put original works in front of people.”A fully illustrated catalogue, co-published with Phaidon Press, accompaniesthe exhibition. Essayists include Daniel Birnbaum, art critic, curator, and director of Acute Art, and Eugenie Tsai, John and Barbara Vogelstein Senior Curator, Contemporary Art, Brooklyn Museum. The timing somehow seems perfect even though we started planning it well before the pandemic. It feels like an accomplishment to organize and open an exhibition under these circumstances. I’m very thankful to my studio and everyone at the museum for the work they put in during these challenging times.” KAWS: WHAT PARTY highlights five overarching tenets of the artist’s evolving artistic practice. The first section brings together examples of KAWS’s earliest work, including graffiti drawings and notebooks from the early 1990s, on view for the first time in the United States. These works are accompanied by the artist’s early-career altered bus shelter and phone booth advertisements, which first brought him notoriety, as well as a collection of multimedia works that provide glimpses into his studio practice. He has a soft spot for the location of his new show. It was the first New York museum to acquire his artworks, a pair of wooden sculptures in the museum’s lobby called Along the Way. KAWS: WHAT PARTY traces KAWS’s twenty-five-year career, from his beginnings as a graffiti writer in Jersey City to his current status as a globally acclaimed artist based in Brooklyn. The exhibition highlights his wide-ranging practice, including paintings, sculptures, drawings, product design, large-scale public projects, and augmented reality (AR) work. KAWS is the alias of Brian Donnelly (American, born 1974), who chose the name based on the graphic possibilities presented by the four letters. Through vibrant paintings and sculptures of familiar pop culture–inspired characters, fashion and product design, and the incorporation of AR as an artistic medium, KAWS’s practice interweaves aspects drawn from the distinctive worlds of art, popular culture, commerce, and technology, shifting how we think about cultural production and consumption.

One groundbreaking piece is themed around his experience of getting Covid-19. The piece, entitled Urge (Kub2) was created in 2020, and details the artist’s interpretation of being in bed for three weeks with the virus. It shows his Chum character, having different colored paws over his torso and face, signifying “touching and contaminating”, said the artist. KAWS engages audiences beyond the museums and galleries in which he regularly exhibits. His prolific body of work straddles the worlds of art and design to include paintings, murals, graphic and product design, street art, and large-scale sculptures. Over the last two decades KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. His refined graphic language revitalizes figuration with both big, bold gestures and playful intricacies. Get up close to graffiti drawings, paintings, smaller collectables, furniture, sculptures, and recent augmented reality projectsThe Brooklyn Museum show, “ KAWS: WHAT PARTY,” does a good job taking KAWS seriously but not too seriously. They could have wasted a lot more time making overblown claims about the work’s profundity to try to justify its significance before the gaze of skeptics like myself. They don’t. In the fourth section, visitors enter a corridor highlighting KAWS’s collaborations with other designers and brands in fashion and industrial design. A wide selection of preparatory sketches and furniture, produced together with the Brazilian design studio Campana Brothers, as well as toys and other products, showcases the artist’s exploration of other creative industries as a way to expand both his artistic practice and the public’s access to his work. By working with commercial industries to create products on a larger scale, KAWS continues to blur the boundary between populist and elite art, departing from the established notion that fine art must be exclusive or one of a kind. This accessibility, in turn, has gained the artist a large and dedicated global following.

For the past two decades, KAWS’s artistic production has questioned many of the long-held assumptions about art and culture, especially the concepts of exclusivity and inaccessibility. By creating objects that are both toys and sculpture, making fine art in collaboration with retail businesses, selling works online and in galleries, and creating large-scale projects and events outside the art world proper, KAWS has leveled some of the conventional hierarchies of the art world, democratizing and enlarging the possibilities of culture in ways that are relevant to the twenty-first century. Access the 560,000 sqft Brooklyn Museum, which holds an art collection with roughly 1.5 million works Claes Oldenburg has made many great public artworks, as well as smaller, more intimate objects and editions,” said Donnelly. “His use of scale to distort the viewers relationship to the work, as well as his choice of materials, was absolutely brilliant.”

Is KAWS an artist for the ages? Any artist who works with appropriated pop culture is going to be compared to Andy Warhol. But put it this way: He’s probably less a new-model Andy Warhol than a new-model Peter Max. The title of the exhibition, What Party, sounds like the anthem for 2021 (there are no parties anywhere, what party?). That phrase means something different to the artist today, just as it does to have an exhibition despite the state the world with the ongoing pandemic.

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