Pearl Drops Strong White Polished Mint Flavour Toothpaste, 75ml

Product Information

In terms of marketing and advertising, the brands that dominate the market portray their products as scientific and technological with unique, specialised ingredients purportedly conferring proven health benefits. For example, in 2018, a Colgate advert was banned by the Advertising Standards Agency for making misleading claims that a product “repairs teeth instantly”, according to the BBC this is the fifth dental product advert Colgate has had banned in the last seven years. Animal testing is obviously a key issue for any personal care products. The following brands received our best rating for animal testing policy because they were either certified by Cruelty Free International (Leaping Bunny) or they had a fixed cut-off date for animal testing: Colgate-Palmolive, the US company behind Colgate, Sanex and Palmolive, is one of the world’s biggest cosmetics and personal care companies and has recently come under severe criticism for its palm oil sourcing.

In 2017 Time magazine described Colgate as the only brand still using triclosan in its toothpaste. Despite continuing to insist that triclosan is safe, Colgate stopped using triclosan in its products in January 2019 (although be aware that the last of the old formula still seems to be available in some shops). JASÖN, Weleda, Lavera, Kingfisher, Georganics, Truthpaste, Nothing Wasted, A.Vogel*, Green People*, Colgate* The devastating effects the global demand for palm oil is having on our rainforests and the wildlife and people that live there has made it a highly controversial ingredient. It is also commonly found in toothpaste but it is possible to avoid it or choose companies that have better sourcing practices. They cited ‘inconsistent standards, questionable enforcement and non-existent deadlines’ as such problems. Not only was the palm oil industry not working to the 2020 deadline set by brands, but it also did not even have a common timeline for delivering a palm oil supply free from deforestation and other social and environmental harms.”

Score table

While the company has made some improvements since we last updated the toothpaste guide such as bringing out a vegan and organic certified toothpaste and removing triclosan from all its products, with a score of 3.5 it still has a long way to go. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ For flavouring and health effects people advocate using very small amounts of essential oils such as peppermint, finely cut dried herbs such as sage or powdered dried aromatics like cloves and cinnamon.

GlaxoSmithKline removed triclosan from its Aquafresh, Sensodyne and Corsodyl toothpaste ranges in 2010 in response to consumer concerns. Proctor & Gamble’s Oral-B toothpaste is also triclosan-free. While many companies now offer at least one type of vegan toothpaste, the entire range of the following toothpastes are clearly labelled or certified as vegan. We also state whether the whole company group is vegan, vegetarian or neither. Company type Taking these variables into account, the dosage of fluoride achieved by this route of administration is highly unpredictable. Since an excess of fluoride causes mottling of teeth (dental fluorosis) and has been linked to brittle bone disease (skeletal fluorosis) we believe that a more carefully controlled dosage is required. We advise that people who are concerned about fluoride deficiency should consider taking fluoride tablets or drops from a pharmacy. Truthpaste - vegan company with all products approved by the Vegan Society. Nothing Wasted - vegan company in the process of getting its products certified by the Vegan Society.Fluoride comes from a number of different sources including toothpaste, specific fluoride applications and perhaps the drinking water in your area. These can all help to prevent tooth decay. If you are unsure about using fluoride toothpaste ask your dentist, health visitor or health authority. The UK market value for toothpaste is estimated at about half a billion pounds, and while there are hundreds of toothpaste products easily available the market is dominated by three main companies, Colgate taking by far the largest share. In November 2016, Amnesty International reported serious human rights abuses on the plantations of Wilmar, one of the world’s largest processors and merchandisers of palm oil products. Colgate-Palmolive was said to have been sourcing palm oil from refineries where the palm oil had been directly supplied or, at the very least, had been mixed with palm oil produced on plantations where there were severe labour rights abuses. In March 2018 Greenpeace International released its report called “Moment of truth: time for brands to come clean about their links to forest destruction for palm oil”. At the start of 2018, Greenpeace International challenged 16 companies to demonstrate their progress towards a clean palm oil supply chain. Whilst Colgate Palmolive was one of the eight companies which had responded to Greenpeace’s challenge, they concluded, 'Although most traders had published "no deforestation, no peat, no exploitation" policies, there were serious problems with their implementation'.

Broadly, the dental profession is almost completely in its favour and recommends the use of fluoride especially by young people. There is a small but vociferous lobby against fluoride and they believe that its use is both unnecessary and motivated by business interests. You can find lots of information about both views on the web. When rating companies for their policies on toxic chemicals, we looked specifically at policies relating to the use of triclosan, parabens and phthalates. Rating People who have shared their experiences with homemade toothpaste in internet posts say that the taste may initially feel excessively bitter and/or salty. However, after a few uses, they note that this is no longer the case although children may not be easily convinced. It’s also worth saying that while Truthpaste’s toothpastes as a whole were not certified, it did provide full ingredients lists with its products and the majority of these were marked as certified organic. It’s worth remembering that fluoride is a poison and needs treating with respect. There are many poisons that we use to our benefit that are harmful if misused. So the topical use of fluoride might be viewed as good by those who feel that the fluoridation of water is not.Lush Toothy Tabs – (Lush Cosmetics uses palm oil but get a best rating for palm oil sourcing overall) It’s not just animal testing that you have to look out as many toothpaste can also contain animal ingredients. Many toothpastes list glycerin as an ingredient which, while it can come from vegetable oil, can also be derived from animals. It often appears in the ingredients list simply as ‘glycerin’ and does not say what it is derived from, despite that being important information for both vegetarians and vegans. Although be careful as these terms can be used loosely and end up being just as misleading. For example, sometimes companies use the term ‘organic’ in a general way to refer to ingredients which are non-synthetic or plant based (rather than ones grown without chemicals) or place the emphasis on one or two natural or organic ingredients even while the rest of the ingredients might be anything but!

It has also been commonly used in toothpaste. Concerns over their impact on the environment and on increasing microbial resistance to antibiotics led to calls to remove triclosan from products. Pearl Drops*, Sensodyne*, Aquafresh*, Arm & Hammer*, BlanX*, Clinomyn*, Theramed*, Superdrug*, Macleans*, Corsodyl*, Eucryl*, Sarakan*, Polygrip*, Dr Organic*, Biotene*, Boots*. Lavera (company group Laverana GmbH), Sarakan (company group G.R. Lane) , Urtekram (company group Midsona)SLS is a foaming agent, that dissolves and disperses dirt, widely used in toothpastes. Its use has been controversial as a number of consumers have voiced concerns over its alleged effects on human health. These companies also lost half a mark under Pollution and Toxics for having inadequate policies on microplastics and liquid polymers Some toothpaste ingredients have raised intense debates and controversies on their effects on human health and the environment, such as triclosan and Sodium Laurel Sulphate (discussed below).