Epic Oats Cherry Bakewell Instant Porridge Pot with Granola topping - 12 x 60 g pots - High in Protein and High in Fibre

Product Information

The dream is to become a global brand. I live between London and LA and I could really envision the brand in LA, where there is such a big culture around health and nutrition in both food and lifestyle but also the rest of the U.S too.

The best part is that these chocolate overnight oats are ridiculously delicious, like eating a piece of cake, but good for you! What Does This Recipe Taste Like Sarah Woodhouse, Director at AMBITIOUS PR and TR100 Judge, Explains What She’s Looking for From Entrants A single Epic Oats pot contain 67% less sugar than the market-leading instant porridge pot brand with just 5g of sugar per pot, compared to 14g in a Quakers Golden Syrup pot. A lot of work went into finding the right ingredients for Epic Oats; the granola in each Epic Oats flavour is completely distinct, formulated in a way for optimum sensory enjoyment. I wanted to create almost like a ‘deconstructed dessert’ but in a healthy form, with flavours that were nostalgic and deliciously aromatic. But of course, creating a product with such low sugar and no hidden secrets, was never going to be easy.When you wake up, all you have to do is grab a spoon and enjoy an epic breakfast that will keep you full for many hours. I think it is important that there are more products out there which cater to people who prioritise their health and nutrition and I think Epic Oats does exactly that. Epic Oats means what it says; it’s oats but in their best form: nutritionally dense, high in protein, gluten free, low sugar and vegan. Daniel Knightley, founder of Epic Oats said: “Our range of British oat pots have been created with both taste and health in mind. We spent a long time perfecting the additional crunchy granola topping so it offers something unique to the category.

I will of course get comments saying “ewww raisins” and I get the hate – a lot of people don’t like raisins, but this flavour is ICONIC. It is beyond epic and I am in love. It’s amazing. Also, these have cinnamon in which can be just as controversial! Anyway… Recipe I use plain flour, and add in baking powder – but you can use 150g of self raising, and remove the baking powder from the recipe! One thing that is different with these, is I do find you have to squish the cookie slightly before baking. I’ve seen varying recipes for these over the years, with some using far more oats, and some using far less – but I found my personal favourite was a 50/50 mix! You get enough oats for that delicious flavour, but also enough flour to make sure it remains a good cookie! British Epic Oats has developed an innovative porridge pot range which has a separate granola topping in three quintessentially British flavours; Apple Crumble, Cherry Bakewell and Original. It launches into the independent, retail and health food market in June 2022.

Core topics

Two years ago we were just an idea. Fast forward to now, we are a brand that is paving the way for healthier convenience products. Two years of product development saw a lot of refinement of my idea and working with food manufacturing experts and consultants, together they really helped to shape my vision and get us to where we are today. Epic Oats is the only oat pot in the UK with all green traffic lights and one of the first to be 100% HFSS compliant. Epic Oats has a HFSS score of -1. This is a key advantage for the brand as competitors seek to reformulate their products to capitalise on promotional opportunities instore. The plan is to establish ourselves with good listings that will ensure a foothold here in the UK and Europe. In the second year, we intend on breaking into the US market, as it’s my second home and our product would excel there once introduced.