Dove Baby Wipes Rich Moisture, 50 Wipes

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Our No Digital Distortion Mark is a continuation of our Real Beauty Pledge. This is our promise to always show women as you'd see them in real life. We vow to never show manipulated, unachievable images of 'perfect' beauty created by digital distortion. No alterations to body shape or size, just 100% real beauty.

Dove is committed to creating a world where beauty is a source of confidence, not anxiety. We want to inspire all women to reach their full potential by caring for themselves and each other. With over 800 million wipes sold at Boots each year, the company has been working hard to eliminate unnecessary plastic by not only reformulating its own brand wipes, but also committing to eliminate plastic from all wipes it sells – no matter the brand. Hand sanitizer has become an everyday essential, so it’s important to choose a kind-to-skin formula that works to sanitize hands and leave you with moisturized skin.

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We've always championed women and will continue to use ad campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what makes women unique. To reinstate this commitment to championing real beauty, and coinciding with the Dove 60th anniversary, we launched our Real Beauty Pledge. We made three vows to uphold for women everywhere, that we carry today:

Vinegar... Soak the affected area of the garment in white vinegar for an hour, then scrub with a brush. Wash the garment as usual (you can pop into your washing machine with the detergents you usually use) to remove the smell of vinegar. Since the launch of the iconic bar with its moisturising cream in 1957, Dove has provided consumers globally with superior care and moisturisation. Care is integral to all our products. To this day Dove is the UK’s top cleansing bar* and continues to be a household staple. Tesco said it had been working to reformulate some of the other own-label and branded wipes its sells to remove plastic, including cleaning wipes and moist toilet tissue. It said its only kind of wipe that still contained plastic – designed to be used for pets – would also be plastic-free by the end of the year.

Our hypoallergenic products have been tested according to internationally recognised standards. We subject the finished products to a well-recognised protocol known as Human Repeat Insult Patch Testing (HRIPT), using internationally-accredited Laboratories around the world. Only if the finished products pass the HRIPT test do we make claims such as “hypoallergenic” or “suitable for sensitive skin”. The ban on plastic-based wet wipes is the latest change Boots has introduced as part of its sustainability commitments: Boots teams worked hard with suppliers to make the switch, ensuring all brands of wet wipes sold at Boots are now biodegradable-only without compromising on options available to customers. To support the correct disposal of wet wipes, all Boots brand wipes are labelled as “Do Not Flush”, or where we need to provide flushable wipes for intimate use, they are developed to meet the Fine to Flush standard.

Made with naturally-derived alcohol, Dove Hand Sanitizer Gel is 99.99% effective against many germs and meets FDA required alcohol levels.

Tesco is not the first retailer to remove wipes from sale on environmental grounds. Health food chain Holland and Barrett said it was the first high-street retailer to ban the sale of all wet-wipe products from its 800 UK and Ireland stores in September 2019, replacing the entire range with reusable alternatives. The Body Shop beauty chain has also phased out all face wipes from its shops. Tesco said any wipes it sold that could not be flushed down the toilet were clearly labelled “do not flush”. Nielsen and Kantar Worldpanel, Total UK Market, MAT February 19th 2022. To Verify Call Free: 0800 085 15 48