30

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The album's fourth track, "Cry Your Heart Out" is an uptempo piano-driven song, contrasting with its lyrics about depression and anxiety, but also the feeling of relief. Adele reunited with Kurstin, a long-time collaborator and friend, which allowed her to feel as though she "could say anything, sing anything, and they wouldn't judge me.

Adele, Justin Bieber, Olivia Rodrigo, Drake and The Weeknd Top MRC Data's 2021 Canadian Year-End Report". To Be Loved" is also a piano ballad, on which Adele explains her divorce to her son and hopes to find a path to true happiness. She later revealed that she had four or five songs that she might revisit at a later date, among them a Greg Kurstin-produced song that she felt was more appropriate once she was older. CNN reported that 30 contributed largely to rise of both vinyl sales and CD sales, and they were reported to be up for the first time in 17 years.The album was promoted with the television specials Adele One Night Only and An Audience with Adele. The CBS special Adele One Night Only, which featured Adele's interview with Oprah Winfrey along with performances of previously released material and 30 tracks, aired on CBS on 14 November 2021. Adele's 30 Sends Vinyl Pressing Plants Into Overdrive, While LP Shortages Leave Many Artists Chasing Pavements". The Ringer 's Justin Charity opined that the people's interest in Adele was sustained purely because of her vocal prowess, which set het apart from other artists.

Comedian Alan Carr, a close friend of Adele's, also hinted that the album would be released in 2021, describing the material he had heard from the album as "amazing" during an interview with Grazia 's UK edition.Oh My God", produced by Kurstin, was written during a period of time when Adele's anxiety was subsiding. Adele immediately gravitated towards Inflo, due to their similar age and both being raised in North London. It achieved the fourth-biggest streaming debut week for an album by a woman in 2021 and surpassed the sales of any album in the previous 11 months combined.

Previous collaborators Greg Kurstin, Max Martin, and Shellback ( pictured left to right), also served as producers on 30. Adele received four nominations at the Brit Awards 2022, winning three: British Album of the Year for 30, Song of the Year for "Easy on Me", and Artist of the Year. Originally a 15-minute song, inspired by Elton John and Bernie Taupin, "I Drink Wine" was written by Adele to express her remorse for not being present for a close friend and was later cut short following label feedback. Adele received criticism for this, however, subsequent reports stated it "probably wasn't [Adele's] fault".Critics praised the rawness and intensity of the subject matter and the lyrical themes about hope and acceptance. Ranking as the top album of 2021 in the UK, 30 exceeded 600,000 units in total activity, with 502,000 coming from pure sales.