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According to a 2003 BBC report, a billboard which featured a depressed goth and the slogan "Cheer up Goth. It is also the third best selling soft drink in the UK, [16] after Coca-Cola and Pepsi, outselling high-profile brands such as Fanta, Dr Pepper, Sprite and 7 Up. IRN-BRU treated fans across the UK to the first viewing of its latest Gets You Through ad; ‘Get a Grip.
Irn-Bru 1901 Cans - Dunns Food and Drinks Irn-Bru 1901 Cans - Dunns Food and Drinks
Robert Barr, the fourth son of a farming family from Beith in Ayrshire, started a cork cutting business in Falkirk in 1830. Irn-Bru has long been the most popular soft drink in Scotland, with Coca-Cola second, but competition between the two brands brought their sales to roughly equal levels by 2003. Barr has a long-established gimmick associating Irn-Bru with Scottishness, stemming from the claim of its being Scotland's most popular soft drink. We know that the bottle dates from 1947, which was when Barr’s IRON BREW changed its name to the phonetic spelling IRN-BRU. In Australia, Irn-Bru was manufactured and distributed under licence by Occasio Australia until 2009.
In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. Once connected, Scots across the central belt should let the BRU Butler know where they want cans delivered to be in with a chance of getting this sparkling service. Irn-Bru's advertising slogans used to be 'Scotland's other National Drink', referring to whisky, and 'Made in Scotland from girders', a reference to the rusty colour of the drink; [19] though the closest one can come to substantiating this claim is the 0.
IRN-BRU - AG Barr
Irn-Bru began being sold in Russia in 1997, and by 2002, it had become their third best selling soft drink. Strathmore Spring water is rich in beneficial minerals and is created by a 50-year filtration process through the sandstone layers of the Vale of Strathmore. From those early days in a small factory in Falkirk, we've grown into one of the UK's best loved soft drinks companies - with a brand that is famous the world over. The sponsorship with Sky Sports and the Rugby Football League raised the profile and visibility of IRN-BRU reaching over 10 million viewers through the 60 live games broadcast during the season.
Scots can now sample Irn Bru’s brand-new premium offering in style – with sleek cans of 1901 being hand-delivered by the brand’s ginger butler. The special design draws on Barr’s packaging from 1901, when moustachioed Highland strongman, Adam Brown, featured on the original label of Barr’s ‘IRON BREW’ as it was then known.
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