Bluetooth Speaker for Crocs - shoe charm, speaker, play music through phone to speaker on feet (Pink)

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The video, which shows him lounging in the middle of a street while blasting to music, has already garnered 102,273 likes and over 2 million views. In the same conversation, Cooley explained how Covid-19 enabled Crocs to ramp up its ‘consumer-first’ approach. Crocs recently pledged to become a net-zero company by 2030, along with the target of a 50% reduction in its carbon footprint per pair of Crocs shoes.

In 2020 and again in March of 2021, Crocs also released limited edition styles in partnership with Justin Bieber and his own fashion label, Drew House. TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Say Goodbye To Wires: The Forte Speaker is Bluetooth enabled, making it easy to connect to your phone or other device! Jibbitz are charms developed by Crocs that depict images, letters, sayings, characters and bits of pop culture that can be mounted on a post to pop into the holes of Crocs. In just a week, Crocs generated 100,000 followers, with 45,000 videos created within 36 hours of the challenge’s launch.This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

So, with sustainability paramount for younger consumers (a core target demographic for the brand), Crocs is stepping up its own commitment to the environment. Commenting on the collaboration, Bieber said that Crocs are “comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them. Heidi Cooley, Head of Global Marketing for Crocs, explains why this type of partnership is key to building consumer trust and loyalty. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings.

From the bottom of our hearts, thank you for all you do to keep our communities comfortable in their own shoes.

To celebrate Pride in 2020, for example, the brand teamed up with model and actor Ruby Rose to release a pair of rainbow-coloured Crocs (also making a donation to LGBTQ+ charity GLAAD in honour of the campaign). A prominent example of this is the ‘Crocs Jibbitz Personaliser’– a digital tool that enables consumers to personalise Crocs with Jibbitz shoe charms. However, alongside a spike in consumer demand due to contextual factors (like the need for comfort), Crocs also ramped up digital investment during this time to further build on consumer interest. Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. High Quality Sound: Despite its small size, the Forte Speaker delivers high quality sound that will impress you and those around you.

Crocs is not the only brand to see ecommerce growth during the pandemic, of course, despite the wider business challenges. It was through this that Crocs discovered it was going viral on TikTok (even before the brand joined itself), with popular challenges including the ‘Shaving Cream Challenge’ and the ‘Crocs Shoe-Throwing Challenge’ gaining traction on the platform.

After hearing how healthcare workers needed shoes that were “easy to clean, easy to put on and off and comfortable”, for example, it rolled out its ‘Free Pair for Healthcare’ initiative. To help it achieve this goal, Crocs is to introduce a new bio-based Croslite material into its product line, which it says it can do by “modifying its existing iconic product as opposed to creating a new and separate sustainable line. This statement summarises Crocs’ ideology, with authentic and creative collaboration helping to generate loyalty and brand favour.What’s more, Crocs has become known as a brand that is able to evolve alongside its audience, which in today’s increasingly fickle retail landscape, seems to be a key component of success. Crocs has also set out its aim to become a 100% vegan brand by the end of this year, as well as to find sustainable alternatives to current packaging, and set up recycling and re-commerce programs. The example of TikTok is quite interesting; consumers started to talk about the brand in TikTok first and the brand itself came to TikTok later on.