Nerf Alpha Strike Blasters Shooters amp Accessories G11 US AUS CA FR MX BR RS SP UK IT, Multi color

Product Information

Her company’s first attempt to enter the category was a combo water gun and dart blaster that was a flop. “It was a terrible water blaster and a terrible dart blaster. But it certainly got us into the category,” she said.

Warner, in a Forbes.com interview, said he and his team will be using four pillars to expand the brand: Watch, Live, Play, and Shop. Some of the plans in progress for Nerf include: If you're hunting down the most powerful Nerf gun, you'll want to keep an eye out for motorized blasters. These use batteries to increase the speed at which they fire darts, allowing them to spit out ammo at a blistering pace. So far as we're concerned, few can beat the Nerf Hyper Mach 100.Expansion of the Nerf family entertainment arcade concept, Nerf Action Xperience Centers, which opened its first location in Singapore in 2019. Two additional locations in the United Kingdom and two in the United States are in the works. Nerf, Byrne said, is a good candidate for Hasbro’s broader expansion plans, because of its long history and popularity. “You can’t do that with something that’s just come out last year,” he said. “But when you’ve got a brand that’s going into its third generation of fans, you can do a lot more with it.” Hasbro has such a dominant position in the blasters category that it is the equivalent of having a 1,000-to-one dart advantage in a blaster battle. But competitors have been able to steal a bit of its market share in recent years. The top rival invading Nerf’s turf has been Zuru, which over the past decade has built its X-Shot brand into a worthy competitor.

As Nerf evolves into more of a multi-media and multi-dimensional brand, Warner says his team will be careful to not lose sight of “the bread and butter at our core - where Nerf starts- which is the toy.” But, he added, “I think we have earned the right to take it beyond that.” Nerf is a very important franchise brand for Hasbro,” Eric Nyman, Chief Consumer Officer, and Chief Operating Officer, Consumer Products, at Hasbro, said in a Forbes.com interview. “We feel like there’s a lot of growth to come, which is one of the things we’re really excited about as we think about the opportunity we have across those three operating units to extend Nerf.” In the investor presentation last month, Nyman said Nerf holds over 65% share, and said the brand has “aggressive plans to grab an even bigger share.” Zuru then invested in engineering and manufacturing with the goal of becoming a true challenger to Nerf, with prices that were 40% lower for consumers, and higher margins for retailers. That helped it gain a foothold in discount mass merchants, while Nerf had more of its inventory at Toys R Us, and was hurt when that retailer went bankrupt and liquidated its stores. Hasbro does not break out sales of Nerf, or its other brands, but a Nerf spokesperson said the brand sold 40 million blasters in 2020.

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Zuru, Byrne said, is the first company that has invested enough in product innovation and technology to be a challenger. That alone helps the Pro Gelfire Mythic feel like the start of something big, but its other features elevate it even further. Besides being powered by a rechargeable battery that slots into the handle, it comes with a single-shot or semi-auto firing mode, remarkable range, and the ability to spit out 10 rounds per second. Oh, and you won't need to shop for bonus ammunition anytime soon either - there are 10,000 in the box. Beaver Raymond also was warned about going up again Nerf when he created a line of blasters that shoot marshmallows, instead of foam darts. Two years ago he sold his Dallas-based Marshmallow Fun Company to outdoor activity toy manufacturer Zing, and now sells the marshmallow blaster line, and Zing’s other products, as Zing’s vice president of sales and marketing.