Milka Mmmax Strawberry Cheesecake (3 x 300g)

Product Information

Funky flavoured chocolate bars your guilty pleasure? Well, you'll love our brand-new find. Thanks to B&M, us budding chocolate-enthusiasts can get our hands on Strawberry Cheesecake Milka Chocolate Bars, and we're eager to try some. Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13. The latest travel retail exclusive flavour innovation from Toblerone – Gingery Orange – offers a delicious twist for travellers, combining signature Toblerone milk chocolate with honey and almond nougat with natural orange peels dusted in ginger.

The chocolate bar itself is described as an "alpine milk chocolate filled with a cheesecake flavour filling, a strawberry preparation and a layer of biscuit", and it sounds kind of delicious. We're particularly interested in trying this 'cheesecake flavour filling'... While the flavour should not be off kilter from a brand point of view, gone are the days when simple flavour deviations would capture the attention of confectionery shoppers. Brands need to think boldly and out of the box, using multiple flavours or combinations, different textures, and even colours. This is particularly important when we consider appealing to our Next-Gen travellers, as generationally, Millennials are the most adventurous in their attitudes to flavour, while 45% of Gen Z’s agree that “the crazier the flavour, the better” [3].MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. {{ cite journal}}: Cite journal requires |journal= ( help)

Bailey, Elizabeth (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times . Retrieved 2015-09-23. When our travelling consumers return, we need to meet them with the right offering,” says Mondelez WTR Category Marketing Manager Irina Tarabanko

Werner, Florian (February 21, 2012). Cow: a bovine biography (1st U.S.ed.). Vancouver: Greystone Books. pp.63–64. ISBN 978-1553655817 . Retrieved 10 February 2019.

L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014 . Retrieved 16 November 2014. a b c d e f "2017 Fact Sheet" (PDF). Milka. Archived from the original (PDF) on September 17, 2018.As the global COVID-19 crisis escalates and its impact on our channel intensifies, more than ever, we need to think about the future of travel retail. When our travelling consumers return, we need to be there to meet them with the right offering; we need to once again leverage the excitement of discovery and enrich the travel experience.” — Mondelez World Travel Retail (WTR) Category Marketing Manager Irina Tarabanko Why it matters The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). [9] History [ edit ] Early ad for Milka However, as much excitement as a unique flavour can bring to a well-established brand, there are risks. A new flavour is ultimately a novelty, and novelty inevitably wears off; how do you keep the offering fresh and relevant? a b c d Econimist Intelligence (1998). "Marketing in Europe". Marketing in Europe. Group 3, Chemists' Goods, Household Goods, Domestic Appliances. London: The Unit: 103. ISSN 0025-3723. As the global COVID-19 crisis escalates and its impact on our channel intensifies, more than ever, we need to think about the future of travel retail. When our travelling consumers return, we need to be there to meet them with the right offering; we need to once again leverage the excitement of discovery and enrich the travel experience.