Joined in 2023 
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Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche manufactures Directions Hair Colour in England and their products are loved all over the world. Vegan-Friendly and Cruelty-Free!
La Riche has also formulated a fantastic range of Shampoos and Conditioners to help you get the most out of your colour. The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! Hair Lightening Kits Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed. All directions colours can be mixed with each other so to create your own unique shade. La Riche Ltd have been established since 1981. Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it’s also the safer way to colour.Directions contains NO peroxide and is best suited to use on light blonde or pre-lightened hair. The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.
La Riche has never tested any of their product on animals and never will. Completely vegan hair dyes and cruelty-free hair dye products. We have such a massive range of La Riche Directions hair dye that whatever colour you’re thinking of adopting, you’ll be spoilt for choice. Their semi permanent colour range is also supported by a massive range of accessories, including tint brushes and lightening kits, to give you that all round care you’d expect from a leading hair dye brand. Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result. Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years! One of the most trusted and respected Hair Dye brands on the market. Directions Hair Dye is made in England and is loved all over the world. Furthermore, Directions Hair Colours have never been tested on animals and have a vegan formulation. If you are looking for Vegan-Friendly and Cruelty-Free hair colours you are in the right place. Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour. La Riche Directions hair dye is a semi-permanent hair coloring, performed in a wide variety of extremely bright colors. The products are highly pigmented, which makes very striking hairstyles possible. The semi-permanent hair color will fade after a few washes.Comb Directions into the hair until it emulsifies, i.e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing.
It is possible to mix the very wide range of colors of the brand. In this way, colors are created that are unique, contemporary and original. The great thing about the products is that they are ready to use, so nothing needs to be added before use. La Riche Directions Care La Riche also manufactures Bleach kits to lighten your hair. These come in 30 % and 40% volumes. You may often need to pre-lighten your hair before colouring to ensure your colour really pops! 40 Years Of Colour These periods are indicative only, and whilst we will make every effort to ensure that you receive your delivery in good time, we do not guarantee delivery before the end of the specified period. To keep your new bright haircut alive, the use of the Color Protecting Shampoo and the Color Protecting Conditioner is not a superfluous luxury. These care products from the brand have been specially developed for preserving the Colors hair coloring.That's right! La Riche Directions Hair colours contain no ammonia, peroxide or PPDs and they are incredibly safe and easy to use. Hair Care Products No idea how to get started and what you need for a coloring, or do you like to make it as easy as possible for yourself? Then the Color Kit is for you. This affordable set contains a hair color, Pre Color Shampoo, Color Protecting Shampoo & Conditioner, a brush, protective gloves and a disposable hat. Everything needed for dyeing the hair. For example, try the Color Kit Rose Red or the popular Flamingo Pink . Bold, bright colours are the specialty of La Riche Directions hair dye, with powerful greens, blues and reds all playing a massive part of the collection which has allowed so much flexibility in the colour of thousands of happy colourers. Within the range of shades, you will be able to find bright colours including: Preparing the hair for hair coloring with the Colors products is also important. The Pre Color Shampoo not only makes the hair more manageable, but also ensures that the coloring takes hold better, which means longer and more intense enjoyment of your bright haircut. La Riche Directions Color Kit The colors of La Riche Directions Colors can easily be used on natural hair with a natural tint, but an optimal long-lasting result is achieved by using the coloring on light blond hair or by bleaching the hair first. The most popular colors are Pillarbox Red , Cerise , and Turquoise .
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