Contagious: Why Things Catch on

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Judgments and decisions are not always rational or optimal. Instead, they are based on psychological principles of how people perceive and process information.

Making things more observable makes them easier to imitate, which makes them more likely to become popular.” Jonah BergerJonah Berger is the rare sort who has studied the facts, parsed it from the fiction—and performed groundbreaking experiments that have changed the way the experts think. If there’s one book you’re going to read this year on how ideas spread, it’s this one.” — Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association

Public. People tend to follow others, but only when they can see what those others are doing. There is a reason why baristas put money in their own tip jar at the beginning of a shift. Ideas need to be public to be copied. In community: the question should be: what is the behavior we want repeated and how to we publicly model it. Awe, excitement, humor evoke as much arousal as anger and anxiety, while contentment and sadness leave people to do nothing at all. Understanding arousal can help you drive viral content and products for yourself, by focusing less on information (features and benefits) around your product or idea, and focus on how people think, feel, and react to certain messages. 4. Public – “Built to show, built to grow” The reality is that people trust their family, friends, and others around them, not companies. So, when someone says that a product is great or a service is doing something different, it resonates with people and interests them. If you want to get the word out about your product, service,e or brand, you must get the word out to those who care about you. Use triggers in a way that Male people think about your Brand Stories are the most effective way to share ideas and information. As Berger explains, “Information travels under the guise of what seems like idle chatter… we need to… (embed) our products and ideas in stories that people want to tell… [by making] our message so integral to the narrative that people can’t tell the story without it.” So, If you want your ideas and brands to influence your audience’s mind, you need to build up a story around your brand that how it started,d and how It’s going on because our unconscious mind is more attracted to it. Contagious Book Quotes

Contagious Summary

Great marketers know that the best marketing is conversational. Trying to “spread the word” about a product, service, or idea helps create a trigger that serves as an everyday reminder. For decades, a magazine subscription label was one of the biggest triggers in consumers’ minds.

Lastly, if a memorable story can be spun around it, then it has the added benefit of having a 'Story'. The book is just plain interesting. Berger’s cases are not only topical and relevant, but his principles seem practical and are easily understood ” — The Christian Science MonitorThe key to finding inner remarkability, says Berger, is to consider what makes something interesting, surprising, or novel.

PDF / EPUB File Name: Contagious_Why_Things_Catch_On_-_Jonah_Berger.pdf, Contagious_Why_Things_Catch_On_-_Jonah_Berger.epub Human minds are hardwired to remember only about 20% of what we see and roughly 65% of what we hear. In terms of virality, this means that the easiest way to get people to remember your product is to find a clever way to incorporate it into a real-world experience.

Berger also discovered that people were more likely to share articles that evoked anger or anxiety. Why? Because anger and anxiety are high-arousal emotions. Of the six principles of contagiousness that Berger discusses in the book, Practical Value may be the easiest to apply. 6. Stories You might also like to read Behind The Cloud Summary. Word of Mouth-The most important marketing strategy getting hand, foot and mouth disease shortly before giving birth can mean your baby is born with a mild version of it Which gets to my second-to-last gripe. In the intro and conclusion he claims that he has used cutting-edge science to demonstrate to us how word of mouth, psychology of sharing, social influence, conformity, herd behavior work. In reality, he simply points out patterns of these behaviors. There is no "cutting-edge science" and disappointingly he tosses aside the wasted opportunity for meaningful analysis. He hasn't sufficiently explained the psychology behind any of the the "why's" that naturally arise from the reading (offering merely superficial explanations).