Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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Ad-Agency Secret #13 - Adding questions does help to keep the prospect's interest, but for how long? To me, it'll only work well if the prospect is not required to read through massive amount of copy before finally arriving at the answer. Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? This brings up another important point about advertisements. It didn’t matter always what the title of the articles or videos were. I was interested so I was going to buy it anyway. Sharing another example, if you are selling disinfectant tissue papers, then you can target the smartphone by saying, “Do you know your smartphone has more germs than your toilet seat?” This is a fact and fear for the readers, which triggers them to sanitize their smartphone by buying your product without any second thought. Secrets of Ad Agencies If you want people to respond to your offer, you have to make it as easy as possible for them! Don’t you be the lazy one!

New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising --you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Marketing is just applied psychology. Those that are best at getting people to buy know the most about human nature. So what is it that they know that the rest of us don’t? I've read three ad books (four if you count Cialdini) and this book was probably the best. Probably because the author of this book has done seminars, so he knows where the average person screws up. If your customer is satisfied, get their testimonial. You would be doing a great disservice to yourself by not getting that testimonial. In many cases, a strong testimonial will engage the reader to act WAY MORE than your ENTIRE sales letter, or ad!Simply put, write an ad that appeals to the 5 senses. Better yet, if you can get a ‘sensationalized’ testimonial from a happy customer… you just scored BIG TIME! Cashvertising did exactly that, from the writing, to the theories, to the practical application, to the real-life statistics, and finally to seeing HOW and WHY they all work! Drew chews out those ads by saying "Advertising is persuasion. And the most crucial time to persuade is when you're asking for action. Always feature deadlines to discourage response-killing human inertia." Then he lists chapters about how you can do exactly that, using nothing but words. And last, use powerful words in your headlines to catch people’s attention. Good examples include “how,” “new,” “free,” and “just released.” Lesson 3: Shorter articles don’t do as well as longer ones for drawing people in.

Plenty of sound advice is given, though, and Whitman is likely right when he states that if you just follow these principles in your ads, you'll do better than if you hadn't... or, worse, if you had tried to be "clever" or funny in your ads. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. Many of these agencies should give themselves a "cleverectomy" and focus on clarity above all. A wise definition: "Advertising is business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it." (p.184) If that results in a "boring" headline, so what? It'll likely convert better than the "clever" one. It's really not about being clever and/or funny, ad agencies. Have you ever stopped to watch a YouTube ad? Most often we skip them, but occasionally, one catches our eye and we listen. What is it about those that hook us? Is there a way to tap into this power? Cashvertising” is a marketing strategy that uses cash incentives to attract customers and increase sales. A “Cashvertising PDF” is a digital document that provides information and insights on how to effectively implement this technique in your advertising campaigns.How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) Even more importantly, this is one of the few books that I will keep by my side on every new marketing campaign. Alright, so Advertising – plain and simple – is the goal of increasing sales by interesting people enough in a product or service that they ultimately trade their money for it!

However...and there is a however, some of the methods he prescribes are quite crass and questionable. I'm all for simplicity in the message but a certain degree of elegance wouldn't hurt, I think. Feature a picture of a person "looking at you". It’s one of the most powerful ways to grab people’s attention.In this principle, the author says that you can explain the fear in front of the people to hit the selected pain points and increase your sale huge. Obviously, if you want to sell any of the products, your goal is not to comminate with the readers or buyers. The only goal is to show them the real facts and figures of which they are unaware. Examples That’s exactly what Drew Eric Whitman explains in his book Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone . In no time, t his book will help you use the power of psychology to make appealing advertisements that get people to buy. Short headlines enjoy a higher readership than long headlines. As headlines grow, readership shrinks. PDF / EPUB File Name: Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.pdf, Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.epub

Writing longer articles won’t scare people away but is proven to draw them in better than shorter copy. All you need is a device with an internet connection and you’re ready to start exploring the world of cash incentives. The document is optimized for easy reading on both desktop and mobile devices, making it accessible wherever you go. First off, if you’ve read any other business books or taken a psychology class, you know all this information already. The document typically covers topics such as the benefits of cashvertising, how to structure a cash offer, and tips for maximizing the impact of your campaign.

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This chapter is all about application using REAL, statistically tried and tested case-studies to apply immediately. While reading these, you start becoming aware of the methods being actively used on you as well. Very, very cool!