adidas Brazuca Final Rio Official Match Football White/Black/Metallic Gold - size 5

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In fairness to adidas, most complaints have tended to come pre- rather than mid- tournament — suggesting one or two athletes have historically got their excuses in early. The company can also claim one truly historical significant tech innovation being met with approval by players — their innovation of replaceable studs is widely credited as helping West Germany come from behind to beat Hungary in the rain in the 1954 World Cup final. As might be expected, adidas are talking up the performance and stability of the latest ball, but expect opinions on it to form one of the minor discussion threads between now and the World Cup. And then expect the same in four years time — the ball reveal comes hard on the heels of adidas and Fifa extending a partnership that began with the 1970 World Cup in Mexico and will now run until at least 2030. The name of the ball was revealed on 2 September 2012. [2] It was selected by a public vote organised by the Local Organising Committee and Adidas, with over one million Brazilian football fans voting. [2] The name Brazuca was chosen with 77.8% of the vote. [4] Two other voting options were given: Bossa Nova (14.6% of the vote) and Carnavalesca (7.6% of the vote). [2] [4] SAPVoice: World Cup 2014: Adidas "Brazuca" Ball Scores With Fans". Forbes. 28 May 2014 . Retrieved 12 June 2014.

adidas Brazuca Final Rio | World Cup Final Match Ball

a b c "adidas brings brazuca into the world". FIFA.com. Fédération Internationale de Football Association. 3 December 2013. Archived from the original on 5 December 2013 . Retrieved 4 December 2013. The original Brazuca balls for the World Cup finals were contract manufactured in Pakistan, [11] however bona fide replica balls are made in both China [2] and Pakistan. [11]According to FIFA, "the informal term 'brazuca' (our fellow) is used by Brazilians to describe national pride in the Brazilian way of life", and "mirroring their approach to football, it symbolises emotion, pride and goodwill to all". [1] [2] The term is also used as slang for "Brazilian" and became well-known abroad due to the Brazilian diaspora.

adidas Brazuca - The Shorty Awards adidas Brazuca - The Shorty Awards

Brazuca was a storming success. Millions followed in the first week of the tournament. Brazuca achieved worldwide media coverage in publications covering everything from fashion to football; and built a community of over 3.4 million @brazuca followers. Mashable even interviewed our talking ball. On 7 December 2013, Major League Soccer announced a FIFA-approved version of the Brazuca as the official match ball for the league's 2014 season. [19] Usage of the same or similar ball around the world [ edit ] The Brazuca being used in the Ekstraklasa in 2015 In 2002, when the “Fevernova” debuted for the Japan and South Korea World Cup, it was labelled a “ridiculous kiddie’s bouncing ball” by Gianluigi Buffon, while the 2010 “Jabulani” was described variously as “a beach ball” (Iker Casillas) and “dreadful” (David James), after its “grip and groove” surface on 3D panels appeared to perform erratically at altitude in pre-tournament friendlies. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. Previous balls have met with varying degrees of approval. A variation on the “Tango” design ran from 1978 to 2002, but since that 2002 World Cup in particular, both the design and the structure of the World Cup ball have been changed with each iteration, often prompting debate among players, especially goalkeepers and dead ball specialists, about how the alterations affect the consistency and flight of the ball.To activate the most visible element of adidas' World Cup sponsorship, the strategy was designed to bring fans closer to the World Cup tournament in Brazil. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminense. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane. The Adidas Brazuca, being used in the 2014 FIFA World Cup quarter final between Brazil and Colombia At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. But we didn't just want people to like it, or even love it - we wanted them to idolise it. So, it was time to bring adidas's World Cup hero product to life; for football fans, media, and influencers, everywhere.