So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love

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When applied to career building, your mission needs to produce purple cows or a remarkable mission-driven project that compels people to spread your message to create a sustainable career. Thus, you can adopt the mindset of a marketer using the strategy of the Law of Remarkability: Good career missions are powerful because they focus your energy on a worthwhile goal. Achieving this goal maximizes your positive impact on the world, which is vital for developing a love for what you do. People who feel like their work matters are more satisfied and more resilient in the face of challenging work. Auction Market: There is flexibility in the type of capital that you can build. You can create different combinations of skills to emphasize your rareness.

Winner-Take-All Market – a market with “only one type of career capital available and lots of different people competing for it” Results-Only Work Environment (ROWE) – the corporate philosophy that shows the power of control by emphasizing that all that matters is your results

What did it teach me personally?

This chapter of So Good They Can’t Ignore You “argues that a mission chosen before you have relevant career capital is not likely to be sustainable.” This chapter “argues that the traits that make a great job great are rare and valuable, and therefore if you want a great job, you need to build up rare and valuable skills to offer in return.”

Understanding the adjacent possible and its role in innovation is the first link in a chain of argument that explains how to identify a good career mission.

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Breakthroughs require that you first get to the cutting edge of your field, only then can you see to the adjacent possible beyond – the space where innovative ideas are almost always discovered. The law of financial viability: you should only pursue a bid for more control if you have evidence that what you do is something that people are willing to pay you for.