HISENSE 50U7QFTUK Quantum Series 50-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver

Product Information

Watching the BBC news in Full HD, the close-ups of the in-studio correspondents are good, there’s reasonable upscaled skin detail and colour balance and vibrancy throughout the picture remains strong. That pricing lands it squarely in the low-to-mid-range pricing category: neither a budget model, nor a truly high-end set. As the next set after the flagship U8QF Quantum Series, though, you should expect more than last year’s affordable U7B ULED. when sat head on, the image performance is very good and on a par with some much more expensive peers.

All the main HDR formats are here, which means HDR10, HLG (used by iPlayer and Sky Q), along with HDR10+ and Dolby Vision. The latter two add dynamic metadata to the HDR signal, optimising the performance to give the Hisense a better chance at HDR with its relative 700 nits of (peak) brightness. Problems still persist. The scene in Skyfall (Dolby Vision Bright) where Bond is served a martini at the Macau gambling palace features smearing, but at least it’s better controlled (just). Animation can suffer too, as an episode of The Simpsons eluded the Hisense’s grip. For fast-paced action, adventure and sports games, the game mode reduces the entry delay to less than 20 ms. This ensures faster reaction times, allowing you to stand in front of the opposition. More information on quality can be found in this old but still very helpful article from Harvard Business Review. When it comes to HD video, the Hisense U7QF is more than capable of upscaling for its 4K display. The classic British comedy Hot Fuzz looked sharp and detailed – with none of those grainy filters you often get with sub-standard upscaling – while also showing off the U7QF’s exceptional brightness control.There are several settings and processor modes that you can use to try to find a balance that works but, ultimately, none of them fully solve the underlying problem. It’s a shame because there are some good things about this TV’s picture performance. We’re told these features are in “the early stages of development”, but for now it’s probably better to give them a wide berth. Despite that, the opening ten minutes of 1917 (Dolby Vision) shows solid motion stability as Schofield and Blake make their way through the trenches. The only noticeable effect is some blurry edge definition as a group of soldiers walk by. The same can be said for the shaky-camera races in Days of Thunder (Dolby Vision). The U7Q is more confident in this aspect than it was pre-update.

Moving to the Rec.709 HD colour gamut results and with the white point corrected we also have a near reference result with just two small errors seen on the graph. However, our DeltaE errors are an average of 1.73, so well below the visible threshold of three and we couldn’t see any issues with TV and film viewing. These are impressive SDR results from the Hisense. Having liked the U8Q well enough – less so the mid-range A7500F – where does the U7QF fit in? Well, after some updates, we’re quite upbeat about the U7QF’s prospects. Hisense U7QF price and availability Next up is material. Read through the product description for Hisense 50 Inch 50U7QFTUK 4K Ultra HD QLED TV with HDR to get an understanding of the materials the product is made from. Some materials will obviously be known for delivering better quality item than others. You might also have decided that you’ll only accept a product made from a particular material. Hisense makes use of a variety of different smart TV platforms, depending on the set you’re watching, including the third-party Roku and Android TV platforms. The U7QF, however, uses a proprietary OS called VIDAA U.This TV has a problem with motion when watching 24fps content. Unfortunately, that includes most film and premium TV, whether played from a disc or streamed from a service such as Netflix, or through a media streamer. Rounding-up on the performance side of things is the gaming capabilities of the U7QF which are decent, with input lag coming in at 17ms in both SDR and HDR modes as measured by the Murideo Seven Generator. HDR gaming was also good, however, there are no HDMI 2.1 features available on the Hisense like VRR or ALLM.

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence. This is U with Hisense’s latest Smart TV operating system, VIDAA U 4.0. Personalized, intuitive and smart, access all your favorite entertainment and built-in apps from Netflix, Prime Video, YouTube and Freeview Play. Use the remote with shortcut buttons for all these services that get those should see frame sets faster. Freeview Play allows you to enjoy the biggest shows, live and on demand, all together in one place and all for free. With over 70 TV channels, 15 HD channels and seven players on demand, including BBC iPlayer, ITV Hub, All 4 and My5, this is a lot of something for nothing. The brand of product you buy can vary in importance, from person to person. Some people will of course be much more particular about the brands they will use. Whilst others aren’t interested in the brand and are more interested in the overall quality or price of the product itself. Thankfully Hisense is a brand that many customers have grown to love over the years and is very popular for items in the Televisions category.The performance is decent and best suited for broadcast as it serves up clear dialogue quality. It’s also offers decent panning across the soundstage, as well as offering some specificity in terms of where sounds emanate from. Just before we get into the detail of analysing the price of this product, we want to briefly highlight the importance of setting yourself a budget before you spend too much time shopping around for a suitable product. It’s all too often that we get carried away when shopping and find ourselves buying a fantastic product, but probably actually overdelivers on what we need and therefore costs a lot more than we should have spent. So spend a bit of time looking around at the sort of price you can expect to pay for products in the Televisions category and use that alongside your own financial situation to set yourself a budget. Buy It Direct Ltd is a limited company registered in England. Registered number 04171412. Registered office: Unit A Trident Business Park, Leeds Road, Huddersfield, West Yorkshire, HD2 1UA. The top-left app on the home screen is Netflix, and it’s rather odd that it’s the only app whose position you can’t change. During setup, we were even presented with a prompt to watch Netflix, making it abundantly clear that the dominant TV streaming service had paid a premium to maintain pride of place on 2020 Hisense TVs.

And the Hisense’s HDR performance is likable. Colours are bright, well balanced, and punchy in HDR Standard mode. Complexions convince and are further refined by Dolby Vision. The kids of Spider-Man: Far From Home have punch and colour to their skin tone and it adds to the Hisense’s attractive picture. Price is another really important factor for analysing the quality of Hisense 50 Inch 50U7QFTUK 4K Ultra HD QLED TV with HDR vs other products in the Televisions category. It’s obvious, but you will need to set your expectations of quality based on your budget and the price of the product you’re looking at, against the price of alternatives. Hisense 50U7QFTUK uses a range of high-end technologies to deliver class-leading image quality. Quantum Dot Colour is closer to the original than ever before, with over a billion realistic colors. Full Array Local attenuation controls individual areas of the screen for darker, lighter contrast, providing excellent contrast. Wide Colour Gamut maximizes the range of colors for greater color diffusion. As you can imagine, pricing is one of the most important factors of any purchasing decision. We can find the perfect product for our needs, that fits the brief in every single way. But if it doesn’t fit our budgets, we simply can’t (or at least shouldn’t) buy it. The next step for us was to look at all of the products that fall within the Televisions category, of which we found 187 products at Argos. So we pulled together all of the prices of these products to analyse the average prices as well as finding the cheapest and most expensive options.

PEDESTAL STAND FOR H40M2600 PEDESTAL STAND FOR HISENSE H40M2600

It has a strong feature set and performs fairly well in some aspects, but the smeary motion undoes a lot of the good work the set does elsewhere. Unfortunately, there’s also a loss in terms of colour depth and accuracy. The crash scene on Xandar at the end of the film is a good place to spot this. The three way close-ups between the blue-faced Yondu, green-skinned Gamora and Peter Quill’s human complexion are off the mark. The balance between them is even but each feels slightly off the hue that they should be. One area where the Hisense U7QF excels is its hardware design. It manages to sport a sleek appearance, with a thin bezel and an angular two-tone base with subtle diagonal lines – as well as a trapezium-shaped stand that gives it a futuristic look, while offering better balance than a pair of feet likely would. The Hisense U7QF has potential in the sound department, even if you’ll need some additional equipment to realize it.