Playskool Moon and Me Take and Go Toy House

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Davenport emerged with “a show that wears its emotional heart on its sleeve. Pepi Nana and her friends share books, write letters to each other, draw pictures, make things, invent things and go in search of adventure together.” ‘Tiddle-toddle’ The programme was created by Andrew Davenport, whose credits also include pre-school hits Teletubbies and In The Night Garden. After finding two paper crowns, Pepi Nana and Little Nana decide to be the Big Princess and the Little Princess. The Little Princess goes to visit the Big Princess's big castle. More There’s a pause. “Er ... no. In a word. I don’t know whether to look that up or not! But if you worry about stuff like that you’re in the wrong business. People are creative, they write their own jokes and obviously there are readings that are ... less savoury, that I probably wouldn’t want to know about.” Pepi Nana, Moon Baby and their friends are waiting for your call with the Moon & Me Call & Learn Phone by VTech!

In the Toy House kitchen, Mr Onion and Pepi Nana find the little toy tub. Little Nana wishes that the little toy tub was a great big tub. More Pepi Nana is the favourite doll of the child we see putting her to bed in the Toy House at the beginning of every episode. The 22-minute tales each feature Nana writing a magical letter to her friend Moon Baby, who visits the Toy House for tea and a story. Debuted in 1997 and has now seen by an estimated billion children in 120 countries. Controversy followed the four creatures with televisions on their abdomens who played each day in Teletubbyland.Given that every morning since our interview, my daughter has woken up and asked “Where’s Pepi Nana?” repeatedly until we put it on, I think he’s probably going to be ok. Move over Tinky Winky and Igglepiggle – meet Moon Baby, Colly Wobble and the magical Pepi Nana, with her catchphrase “tiddle toddle!”.

Pepi Nana is a very magical toy - at night, when the Moon shines, she comes to life. Pepi Nana begins every episode by sitting down at her desk and writing a magical letter to the Moon.Ninky Nonk, Pontipines, Igglepiggle made their first appearance in 2007 and are still shown on CBeebies every evening.

We’ve not even started watching Moon and Me, the new CBeebies show by Teletubbies creator Andrew Davenport, and it’s already a hit in our house.

We just hadn’t prepared for that kind of interest at all,” says Davenport. “People’s relatives were getting doorstepped, which is a surprising place to be in thanks to a pre-school children’s television programme. And the show took on a meaning of its own in the culture that was a little uncontrollable, which in hindsight was fine, but did mean a lot of things were said about it that weren’t true.”

Pepi Nana is the favourite doll of the child we see putting her to bed in the Toy House at the beginning of every Moon and Me episode. A new CBeebies show called Moon and Me is freaking out parents Credit: WARNING: Use of this image is subject to the terms of use of BBC Pictures' Digital Picture Michael Towner, Commissioning Editor at CBeebies, said it was “vital” for children to experience quality UK-originated pre-school programming. Davenport also banned any computer generated imagery (“quite a fight”), instead turning to puppetry, stop-motion animation and homemade effects. “Children are fascinated by real objects,” he says. “They will be able to see the weave of the fabric, the joins in the wallpaper, the printing on the wallpaper. There’s a joy in seeing the messiness.” One read of the original pitch was all it took to convince us that Andrew had, once again, come up with an idea so beautifully simple yet rich and ambitious in scope that we couldn’t not have it,” he said.

I think it’s a double edged sword,” he says. “I remember when my godson was younger, the first thing he’d say was ‘hello’ and then ‘can I have the iPad?’ and I wouldn’t see him again. It did slightly devalue the experience of going to see him.”