Key Person of Influence (Revised Edition): The Five-Step Method to become one of the most highly valued and highly paid people in your industry

Product Information

For me, the most compelling parts of the book centered on the author's Ch. 1 discussion around functionality versus vitality as well as his approach around building a compelling pitch. His chapters on Product and Partnership wander a bit and may be too narrow for many to apply to their areas of focus. The section on building your Profile is pretty good but seems redundant to some of his earlier points. As a published author, I agree that a book can be a great project to undertake but I also know that it will be very difficult for many to actualize as it requires a real point of view to be meaningful and will almost never be a revenue generator by itself. Been featured in Entrepreneur magazine, Business Insider, Property Investor Today as well as national newspapers including The Telegraph, The Daily Mirror and The Sun and others.

There were many moments within the book that justified reading it, one of my favourites was the statement that Key Persons of Influence look for partnerships and not for clients. A real game changer. In truth, I can’t see how any entrepreneur would not get value from reading this book and gain some useful hints and tips to improve their personal brand and develop their business. Step into the inner circle of your industry. Join Daniel and his guest speakers who’ll share practical strategies to increase your influence, stand out and scale up in business, including: People don’t buy anything unless it solves a problem. They might not describe it that way; they might say they have a need, a want or a desire. The deeper truth is they only buy things that fix an unmet need. Delve deep into your mountain of value – your stories, your experiences and expertise – to identify the key ideas that underpin what you do. We were just starting out and the idea of having all the assets Daniel was talking about like books, videos, blogs and everything online, seemed just so, so far away.What drives people to be entrepreneurs – fame, fortune or controlling own destiny. Whatever the goal, you need to be well known, you need to be a thought leader, and in today’s world, that means being highly proficient on the internet and social media. Parts of business you love, parts that drain your energy and parts you hate. Can look for clues in your hobbies. Position yourself as KPI - attract opportunities, connections and resources. Can do what you love and get paid what you are worth. People who are doing what they love are the ones who are thriving. Now about the book. I had high hoped, and as I dove into the first chapeter, felt disappointment weigh on my heart. Another bla bla book on how the internet has changed the world, we have to things differently, new opportunities, etc.

What KPI allows you to do is to really focus and to move with pace. It gives you a structure and process that allows you to believe in yourself and realise your own value. The product piece forces you to think about what you’re actually doing for your clients, [and] what your clients or customers really want… to think bout the output rather than the input. A reasonably good book for anyone looking to achieve success in their endeavours. Largely focussed on building yourself into known expert in your industry, whatever that is, with the goal of achieving commercial success in your endeavours. Each one is covered in detail throughout the book. Moreover, the framework is a fantastic way to ensure you complete each step one at a time. It enables you to layer on top of the work you’ve done so far. It is written in a simple, easy-to-digest way but causes you to constantly think and rethink about the best way for you to establish yourself as a KPI in your industry. Take 30 minutes to read, 10 minutes to write about what you learned, and 5 minutes teaching someone else for the best retention Final Thoughts A company can downsize functional people. A client can replace a functional supplier. An investor can put their money into something else that’s just as functional. Functional does the job, but functional is still interchangeable.This book was recommended to me from a attendee at a training seminar. He said that he and his employer and colleagues swear by it. So I read it.

Founder & CEO of Gift Wellness, Lecturer, Author and Speaker “For me, the product ecosystem is about the triple bottomline: people, planet, profit. The book is perfect for anyone who is keen to clarify and define their position in their industry and become someone who is recognised for the work they do and the person they are. There is no value in coming up with an idea that doesn’t solve a problem in a better way than is currently available. There’s no point pitching an idea unless you understand what the problem is that you’re able to resolve.

I am selective about the business books I read so was thrilled to find that this one exceeded my expectations. I found this book very liberating for one reason - the suggestion that you don't build your business by employing staff but by outsourcing work to subcontractors. I believed (from prior business coaching) that I needed to employ people to make my business grow and this has caused me no end of stress and expense over the last eight years. Now I know I can do it differently and still have a good chance of being successful at it. Implementing the five P’s in my business has been the gift that keeps on giving. Doing business has gotten so much easier. I’m loving what I do, I’ve lost that sense of desperation, and I’m having a lot more fun.” You need to get across that the problem impacts more areas of life than one might first think. You need to project forward into the future and stipulate what can arise if this problem isn’t dealt with. For your pitch to have real power and value for others, they need to see your idea is inspired by a genuine insight.