New DING DONG Original Bubble Gum Halal x 1 Boxes Sweets New Kids Chewing FRU

Product Information

INTRODUCTION .....................................................................................................6

Execution ..............................................................................................................16 Impressions/ Exposures ........................................................................................21 Vision ......................................................................................................................6 Pre-Testing ............................................................................................................24 Basis of Selecting Dawn .......................................................................................20November ..............................................................................................................23 Advertising objectives..............................................................................................10 too short nor too long. It is enough to create its space in the mind and heart of customers. After 6 Campaign duration ...................................................................................................12

Creative Strategy...................................................................................................15 in different activities nowadays therefore Ding Dong has no association in daily life of its targetDesired response ......................................................................................................11 June -July ..............................................................................................................23 Total Budget of Campaign .......................................................................................24 Issues .......................................................................................................................8

Dawn ..................................................................................................................21 Abstract ......................................................................................................................5 Strengths: ................................................................................................................8

Target Market........................................................................................................15

parties and play. But there is no association of brand with daily life of children. A child is busy Brands .....................................................................................................................6 delicious products for sweet lovers of all ages. Hilal‟s products offer tantalizing experiences thatDirect Marketing ...................................................................................................22 Budget of Media Plan ...........................................................................................19 Idea ........................................................................................................................14 Sales Promotion ....................................................................................................22 Advertising Objectives .........................................................................................15