Company of One: Why Staying Small is the Next Big Thing for Business

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In their research, the authors of the book "Built to Last", Jim Collins and Jerry Porras, found that most visionary companies did not start with a revolutionary idea that made them succeed right at the beginning. In fact, they had a slow start and, over time, managed to dominate their markets. Fishburne is an obvious success story. He and his wife have run their company of one, Marketoonist, since day one. Today, he reports that he makes more from Marketoonist than in his corporate VP role. StoryShot #4: Passion Isn’t Enough When Choosing Your Product Idea

Placation: trying to change the mind of those people who don’t like or resonate with your product/service.If you want to do this as a "solopreneur", you need to keep your company small and limit its growth. "Solopreneur" is someone who decides to risk alone as an entrepreneur, that is, a single person is responsible for creating the business, tracing strategies and doing all the necessary management; Speed: Companies of one work faster because “they have less of the corporate mass that often gets in the way.”

Jarvis says that if the growth of your company means making sacrifices, it should be unacceptable to you, it means that your company has reached the limit of growth. A company of one is about becoming better at one thing. Becoming the best individual, or organization, by doing one particular task, satisfying one particular niche.Know when to quit. It is ok to let go of an idea completely or work on improving it if it’s not yielding satisfactory results. The Hidden Value of Relationships You have to strictly protect your own schedule and workload. The only way you can do this is by setting a “enough” number. Enough working hours, enough customers, enough market share, enough money.