Mezcal Union Uno, 70 cl

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Mónica Michel, Marketing and Innovation Director for Diageo in Mexico commented: “Our story with Mezcal Unión began with a distribution partnership in 2016 and we are now taking it to a new level. We are delighted to continue working with its founders and welcome this brand to our Reserve portfolio, which includes exceptional brands across exciting and fast-growing categories like tequila and mezcal.” El mezcal es una bebida alcohólica producida a partir de la destilación de la piña de agave. Esta bebida milenaria es originaria de México y se produce principalmente en el estado de Oaxaca. En esta región hay varios pueblos que se dedican a su producción y uno de ellos es Santa Catarina Minas. Mezcal Unión will slot into Diageo’s ‘Reserve’ portfolio along with fast-growing agave spirits brands such as Don Julio and Casamigos. Internationally, mezcal has been recognized as an Appellation of Origin (AO, DO) since 1994. [13] [14] There is also a Geographical Indication (GI), originally limited to the states of Oaxaca, Guerrero, Durango, San Luis Potosí, Puebla and Zacatecas. Similar products are made in Jalisco, Guanajuato, Michoacán, and Tamaulipas, but these have not been included in the mezcal DO. [14] We are delighted to continue working with its founders and welcome this brand to our Reserve portfolio, which includes exceptional brands across exciting and fast-growing categories like Tequila and mezcal,” said Mónica Michel, marketing and innovation director for Diageo in Mexico.

This means drinkers will trust the beers to deliver great taste while also being produced in keeping with our ethos of brewing sustainably and using local ingredients. Drinks giant Diageo has expanded its fast-growing agave spirits range with the acquisition of Mexican mezcal brand Mezcal Unión for an undisclosed sum.

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Durling added: “Although mezcal is booming, there is a concern it will fall victim to industrial processes to keep up with demand, which would go against the core ethos of the craftsmanship of mezcal. Mezcal Unión had also become one of the leading mezcal brands in bars and restaurants in Mexico, Diageo added. The booming industry has been met with opposition from ecological activists, on 9 March San-Francisco based neozapatismo news outlet Radio Zapatista, released an article on the damage the industry and its mass-production is doing to the environment of the Mixteca Region and the cultures of the region. [31] Festival [ edit ]

McEvoy, John (4 May 2012). "How Many Agave Varieties Can Be Used To Make Mezcal?". Mezcal PhD . Retrieved 20 April 2020.

a b c Galicia, Angelica (9 September 2007). "¡Salud a la mexicana!: el mezcal"[Health, Mexican Style: Mezcal] (in Spanish). Mexico City: Terra . Retrieved 19 October 2009. Artisanal production, every step of the process is taken care of by expert artisans, being the 5th generation of Zapotecan mezcal producers. Bringing together producers, friends, places, and now, creative Mexico – the Mexico that shares its values of collaboration. Created with respect for the artisanal production of mezcal. Mezcal Unión brings a bit of this traditionalism to the table. Part of the project involves keeping land — much of it idling away — in the hands of its indigenous inhabitants. They’ve helped plant more than 250,000 agave plants in places like this over the last three years. The locals, in turn, gain access to anywhere from a quarter to a half of the harvest itself. That means as much as half of the revenue generated post harvest. The Union assumes farming risk, should something like a fire or extreme drought cause damage. Mezcal Union Mezcal Union

a b c De Barrios, Virginia B. (2002). A Guide to Tequila, Mezcal and Pulque. Mexico City: Minutiae Mexicana S.A de C.V. pp.39–44. ISBN 968-7074-46-9. Mezcal Real Minero: Esta fábrica se encuentra en la comunidad de San Dionisio Ocotepec, a unos 40 kilómetros de la capital de Oaxaca. Esta fábrica produce mezcal tradicional y mezcal artesanal. Sus mezcales tienen un sabor único y son muy populares entre los amantes del mezcal.

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La producción de mezcal en Oaxaca se ha adaptado a los tiempos modernos, y ahora hay muchas destilerías que producen mezcal de alta calidad. Estas destilerías usan técnicas modernas para extraer el jugo de las piñas de agave, y también para destilar el mezcal. La destilación se realiza con el uso de alambiques de cobre, los cuales se usan para extraer los aromas y sabores característicos del mezcal. Scott C. Martin (2014). The SAGE Encyclopedia of Alcohol Social, Cultural, and Historical Perspectives. SAGE Publications. p.1262. ISBN 978-1-4833-3108-9. So the journey continued with a clear understanding of the path: to create a union of mezcal with different producer families. From there Mezcal Unión was born, carrying that message in every bottle.