Southern Comfort® 100 Proof Whiskey Liqueur, 70 cl, ABV 50%

Product Information

Southern Comfort was created in New Orleans, Louisiana in 1874 by a bartender named Martin Wilkes Heron.

The singer-songwriter was famously a fan of Southern Comfort and regularly appeared on stage with a bottle in hand. To thank her for the free publicity, Southern Comfort bought Joplin a lynx fur coat and matching hat. Southern Comfort is actually considered a whiskey liqueur, which is a blend of whiskey, fruits, and spices. A Brief History of Southern Comfort When the World Came to Westwood: The Fowler Museum at 50". UCLA Magazine . Retrieved March 21, 2020. Would you believe that Southern Comfort has ties to the American Film Institute’s top 100 films? That’s right the current number 4 film on the AFI’s list is “Gone with the Wind” whose main character is Scarlett O’Hara.

Its tagline is slightly misleading.

Produced using neutral spirit and over 100 ingredients, 'Soco' matures for eight months prior to bottling. It is today enjoyed as America’s “Take it easy Drink”. According to evidence filed in a tax dispute in 1945 Fowler (quite likely with the chemist Holzmark) had discovered a ‘secret formula’ in 1934 for a flavouring that could be used to produce Southern Comfort. Whisky for the compound was provided by the Merchants Distilling Corporation of Terre Haute, Indiana. In 1941 a new flavouring concentrate, “a superior one in that it could be mixed by anyone and did not require ingredients made non-obtainable by the war” was created following a year’s research and development, by Fowler’s eldest son, Francis Fowler III, whilst working for Caligrapo. Caligrapo (now owned jointly by Fowler’s three sons) retained the rights to the recipe and was contracted to supply the concentrate to what was now the Southern Comfort Corporation, the name ‘Midland Distilleries’ having fallen foul of the law. Caligrapo continued to supply the concentrate up until the acquisition of the brand by the Brown-Forman Corporation in 1979, who also acquired Fowler’s secret formula. Kevin Brauch. "A River of Whiskey". The Thirsty Traveler. Season 4. Episode 402. Fine Living. Archived from the original on January 16, 2010. Is there a more perfect name out there in the beverage world than Southern Comfort? Those two words alone conjure up strong feelings of southern hospitality, good times, and friendship.

History [ edit ] A pre-2010 Southern Comfort bottle with its label showing an illustration of Louisiana's Woodland Plantation. The label was redesigned in 2010. [6]

For many years SoCo didn’t even contain whiskey.

Tasting note: Deep amber. Issues aromas of peach tart, ripe cantaloupe, candied orange and sugared cough syrup. Rich, broad, semi-sweet delivery with flavours of candied fruits and cough syrup. Avoids the too sweet trap. Subtle candied fruits in the aftertaste. Quite a rush at this ABV. It has the same golden brown color, the same type of bottle, and is probably found in the same section as bourbon in your local liquor store. Southern Comfort is something different. I remember that Southern Comfort appeared like a shining beam of light in my largely monochrome teenage years in the late 1960s and 1970s. Don’t believe all that ‘swinging sixties’ stuff. Life was still drab; colour TV was only an occasional treat for those who could (which my parents certainly couldn’t) afford the expensive rented receivers. Explorations of alcohol were mostly confined to surreptitious half-pints of mild and bitter in otherwise deserted village pubs, and perhaps stolen sips of spirits at house parties. No. Southern Comfort isn’t a whiskey or bourbon. It is a liqueur, a distilled spirit that is sweetened with various flavors and extracts. The original formula and the current formula use whiskey as the base for this whiskey liqueur, but for some years a neutral spirit was used. What do you mix with Southern Comfort?