The Green Grocer: One Man's Manifesto for Corporate Activism

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Joseph Carcione ( / k ɑːr ˈ tʃ oʊ n i/ kar- CHOH-nee; October 31, 1914 – August 2, 1988) was a consumer advocate known as "The Green Grocer." The Oakland Produce Market: Linking Farm to Table in the East Bay". SPUR. 14 July 2015 . Retrieved 8 March 2021. One legacy of that original "correct" understanding is a third peculiarity that makes our systems different from other modern dictatorships: it commands an incomparably more precise, logically structured, generally comprehensible and, in essence, extremely flexible ideology that, in its elaborateness and completeness, is almost a secularized religion. It of fears a ready answer to any question whatsoever; it can scarcely be accepted only in part, and accepting it has profound implications for human life. In an era when metaphysical and existential certainties are in a state of crisis, when people are being uprooted and alienated and are losing their sense of what this world means, this ideology inevitably has a certain hypnotic charm. To wandering humankind it offers an immediately available home: all one has to do is accept it, and suddenly everything becomes clear once more, life takes on new meaning, and all mysteries, unanswered questions, anxiety, and loneliness vanish. Of course, one pays dearly for this low-rent home: the price is abdication of one’ s own reason, conscience, and responsibility, for an essential aspect of this ideology is the consignment of reason and conscience to a higher authority. The principle involved here is that the center of power is identical with the center of truth. (In our case, the connection with Byzantine theocracy is direct: the highest secular authority is identical with the highest spiritual authority.) It is true of course that, all this aside, ideology no longer has any great influence on people, at least within our bloc (with the possible exception of Russia, where the serf mentality, with its blind, fatalistic respect for rulers and its automatic acceptance of all their claims, is still dominant and combined with a superpower patriotism which traditionally places the interests of empire higher than the interests of humanity). But this is not important, because ideology plays its role in our system very well (an issue to which I will return) precisely because it is what it is. He went on to host short television and radio bits offering advice in the world of produce, and wrote a newspaper column and two books on the same subject. The Greengrocer television news feature was produced on location at the Golden Gate Produce Terminal and syndicated throughout the United States and Canada. Commercial television stations contracted with Mighty Minute Programs of San Francisco to obtain the exclusive rights to broadcast Joe Carcione's Greengrocer report on a market-by-market basis. In some television markets, the feature was sponsored by grocery stores interested in associating with The Greengrocer.

Richard Walker has worked at Iceland for less than a decade, yet the mark he has made on the business and industry in that time is indelible. Then came the essay by Havel. Reading it gave us the theoretical underpinnings for our activity. It maintained our spirits; we did not give up, and a year later-in August ig8o-it became clear that the party apparatus and the factory management were afraid of us. We mattered. And the rank and file saw us as leaders of the movement. When I look at the victories of Solidarity, and of Charter 77, I see in them an astonishing fulfillment of the prophecies and knowledge contained in Havel's essay." Real-life examples from Iceland's ongoing quest to be sustainable give insights into leadership and sustainable businessIn the post-totalitarian system, truth in the widest sense of the word has a very special import, one unknown in other contexts. In this system, truth plays a far greater (and, above all, a far different) role as a factor of power, or as an outright political force. How does the power of truth operate? How does truth as a factor of power work? How can its power-as power-be realized? Belko, Mark (September 8, 2013). "While Pittsburgh's produce terminal shutters, other cities' markets are ramping up". Pittsburgh Post-Gazette. Archived from the original on 5 July 2015 . Retrieved 8 March 2021. Carcione's Fresh Produce Company". Archived from the original on 2021-03-06 . Retrieved 2021-03-08. Why in fact did our greengrocer have to put his loyalty on display in the shop window? Had he not already displayed it sufficiently in various internal or semipublic ways? At trade union meetings, after all, he had always voted as he should. He had always taken part in various competitions. He voted in elections like a good citizen. He had even signed the "antiCharter." Why, on top of all that, should he have to declare his loyalty publicly? After all, the people who walk past his window will certainly not stop to read that, in the greengrocer's opinion, the workers of the world ought to unite. The fact of the matter is, they don't read the slogan at all, and it can be fairly assumed they don't even see it. If you were to ask a woman who had stopped in front of his shop what she saw in the window, she could certainly tell whether or not they had tomatoes today, but it is highly unlikely that she noticed the slogan at all, let alone what it said.

Walker’s hope is to offer “practical help, guidance or inspiration” to any business or citizen who believes “our best days are ahead”. It’s a big remit, and sees him expound on a broad spectrum of society’s ills, offering opinions on everything from Norway’s ‘dugnad’ tradition to the inadequacy of GDP as a measure of a nation’s health, and there’s a whole chapter of recommendations for government. Coronavirus: Oakland's historic Produce Market District continues to thrive...for some". The Mercury News. 21 March 2020 . Retrieved 8 March 2021. Let us now imagine that one day something in our greengrocer snaps and he stops putting up the slogans merely to ingratiate himself. He stops voting in elections he knows are a farce. He begins to say what he really thinks at political meetings. And he even finds the strength in himself to express solidarity with those whom his conscience commands him to support. In this revolt the greengrocer steps out of living within the lie. He rejects the ritual and breaks the rules of the game. He discovers once more his suppressed identity and dignity. He gives his freedom a concrete significance. His revolt is an attempt to live within the truth. The smaller a dictatorship and the less stratified by modernization the society under it, the more directly the will of the dictator can be exercised- In other words, the dictator can employ more or less naked discipline, avoiding the complex processes of relating to the world and of self justification which ideology involves. But the more complex the mechanisms of power become, the larger and more stratified the society they embrace, and the longer they have operated historically, the more individuals must be connected to them from outside, and the greater the importance attached to the ideological excuse. It acts as a kind of bridge between the regime and the people, across which the regime approaches the people and the people approach the regime. This explains why ideology plays such an important role in the post-totalitarian system: that complex machinery of units, hierarchies, transmission belts, and indirect instruments of manipulation which ensure in countless ways the integrity of the regime, leaving nothing to chance, would be quite simply unthinkable without ideology acting as its all-embracing excuse and as the excuse for each of its parts.In highly simplified terms, it could be said that the posttotalitarian system has been built on foundations laid by the historical encounter between dictatorship and the consumer society. Is it not true that the farreaching adaptability to living a lie and the effortless spread of social auto-totality have some connection with the general unwillingness of consumption-oriented people to sacrifice some material certainties for the sake of their own spiritual and moral integrity? With their willingness to surrender higher values when faced with the trivializing temptations of modern civilization? With their vulnerability to the attractions of mass indifference? And in the end, is not the grayness and the emptiness of life in the post-totalitarian system only an insulated caricature of modern life in general? And do we not in fact stand (although in the external measures of civilization, we are far behind) as a kind of warning to the West, revealing to its own latent tendencies? If living within the truth in the post-totalitarian system becomes the chief breeding ground for independent, alternative political ideas, then all considerations about the nature and future prospects of these ideas must necessarily reflect this moral dimension as a political phenomenon. (And if the revolutionary Marxist belief about morality as a product of the "superstructure" inhibits any of our friends from realizing the full significance of this dimenision and, in one way or another, from including it in their view of the world, it is to their own detriment: an anxious fidelity to the postulates of that world view prevents them from properly understanding the mechanisms of their own political influence, thus paradoxically making them precisely what they, as Marxists, so often suspect others of being-victims of "false consciousness.") The very special political significance of morality in the post-totalitarian system is a phenomenon that is at the very least unusual in modern political history, a phenomenon that might well have-as I shall soon attempt to show far-reaching consequences. Walker offers clear-sighted experience and inspiration for every business, showing you how it’s not only possible but valuable to ‘do it right’ and still generate profit.” Havel's essay has had a profound impact on Eastern Europe. Here is what Zbygniew Bujak, a Solidarity activist, told me: "This essay reached us in the Ursus factory in 1979 at a point when we felt we were at the end of the road. Inspired by KOR [the Polish Workers' Defense Committee], we had been speaking on the shop floor, talking to people, participating in public meetings, trying to speak the truth about the factory, the country, and politics. There came a moment when people thought we were crazy. Why were we doing this? Why were we taking such risks? Not seeing any immediate and tangible results, we began to doubt the purposefulness of what we were doing. Shouldn’t we be coming up with other methods, other ways?

He was well known for, among other things, a dish called the "Joe Carcione Special", which consisted of shredded cabbage in place of pasta, sauteed with onion and garlic, and topped with marinara sauce and grated cheese. I think that an examination of these questions-an examination of the potential of the "powerless"-can only begin with an examination of the nature of power in the circumstances in which these powerless people operate.Even this very superficial overview should make it clear that the system in which we live has very little in common with a classical dictatorship. In the first place, our system is not limited in a local, geographical sense; rather, it holds sway over a huge power bloc controlled by one of the two superpowers. And although it quite naturally exhibits a number of local and historical variations, the range of these variations is fundamentally circumscribed by a single, unifying framework throughout the power bloc. Not only is the dictatorship everywhere based on the same principles and structured in the same way (that is, in the way evolved by the ruling super power), but each country has been completely penetrated by a network of manipulatory instruments controlled by the superpower center and totally subordinated to its interests. In the stalemated world of nuclear parity, of course, that circumstance endows the system with an unprecedented degree of external stability compared with classical dictatorships. Many local crises which, in an isolated state, would lead to a change in the system, can be resolved through direct intervention by the armed forces of the rest of the bloc. I think it can safely be assumed that the overwhelming majority of shopkeepers never think about the slogans they put in their windows, nor do they use them to express their real opinions. That poster was delivered to our greengrocer from the enterprise headquarters along with the onions and carrots. He put them all into the window simply because it has been done that way for years, because everyone does it, and because that is the way it has to be. If he were to refuse, there could be trouble. He could be reproached for not having the proper decoration in his window; someone might even accuse him of disloyalty. He does it because these things must be done if one is to get along in life. It is one of the thousands of details that guarantee him a relatively tranquil life "in harmony with society," as they say. The essential aims of life are present naturally in every person. In everyone there is some longing for humanity's rightful dignity, for moral integrity, for free expression of being and a sense of transcendence over the world of existence. Yet, at the same time, each person is capable, to a greater or lesser degree, of coming to terms with living within the lie. Each person somehow succumbs to a profane trivialization of his inherent humanity, and to utilitarianism. In everyone there is some willingness to merge with the anonymous crowd and to flow comfortably along with it down the river of pseudolife. This is much more than a simple conflict between two identities. It is something far worse: it is a challenge to the very notion of identity itself. The circumstances I have mentioned, however, form only a circle of conditional factors and a kind of phenomenal framework for the actual composition of power in the posttotalitarian system, several aspects of which I shall now attempt to identify.