L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

Product Information

description":"As the popular saying goes, “with age comes wisdom”, but along side that wisdom comes the signs of time that begin to appear on our face. However, that doesn’t necessarily there’s nothing you can do. See, most people get caught up in thinking that once your skin starts to age, you can’t keep visible wrinkles and noticeable dryness at bay—but that isn’t the case. The key to reinvigorating mature skin for a more youthful and radiant appearance is curating a dedicated skin care routine that caters to the specific needs that come with ageing skin. And this is where we come in! There are some easy ways to help care for mature skin when you’re in your 40s and 50s—and we’re not just talking about the basics like facial moisturiser and eye cream. For a hydrated and even complexion, ensure the following anti-ageing steps are part of your skin care routine ASAP!" OXIDAČNÍ ČINIDLO: AQUA / WATER, PARAFFINUM LIQUIDUM / MINERAL OIL, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SODIUM SALICYLATE, SODIUM SULFATE, PEG-40 HYDROGENATED CASTOR OIL, PHOSPHORIC ACID, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1). description":"

Uncover the secret behind youthful skin and discover how to maintain fresh and youthful skin at any age. We are all born with naturally radiant, elastic and soft-textured skin, however, these features fade with age due to water loss in our skin cells. To maintain this fresh and youthful plumpness, we must understand that the skin component controlling these features is Hyaluronic Acid.

" description":"You might have noticed this popular ingredient listed on some of your favourite skincare products, but you may be wondering what are ceramides? They’re in everything from soaps and moisturisers to shampoos, hair conditioners and even sunscreens, but how does ceramide skincare help your complexion?

Whether your hair was colored by a professional colorist or you dyed your hair blonde at home, one thing’s for sure: Platinum blonde hair requires lots of love to keep it looking gorgeous and feeling nourished. Below are tips to get you started on your new hair care routine. Your future self (with a head full of healthy hair) will thank you! So what are retinols and retinoids, and how can they be used to improve the appearance of your skin? Read on to get the lowdown on what retinol and other retinoids do, and how you can incorporate these effective anti-ageing ingredients into your skin care routine."

Indications

If you have experienced any allergy irritation from your patch test 48 hours before colouring, do not use the box colour and consult your doctor. Always read the leaflet provided and follow the instructions for mixing and applying the colour. Lightening Cream: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, EDTA, Parfum / Fragrance. (F.I.L. C208215/1) If you want to go platinum blonde and cover grays use the L’Oréal Paris Excellence Crème Permanent Triple Protection Hair Color in Extra Light Natural Blonde . This at-home platinum blonde hair color will give you rich, radiant and gorgeous color while providing 100 percent gray coverage — even on those stubborn silver strands.

id": "https://www.lorealparisusa.com/beauty-magazine/hair-color/hair-color-tutorials/how-to-get-platinum-blonde-hair", description":"

Care about your skincare? So do we.

A pro colorist will be able to walk you through it from start to finish. If you decide to go to a salon, your work stops here! If you aren’t making a major change and want to attempt a DIY dye job , move along to the next step. description":"Let’s face it, wrinkles and fine lines are inevitable. Signs of ageing are simply a part of getting older. Have you started to notice some sneaky lines pop up? Wondering what you can do about it? Look towards powerful anti-ageing ingredients with proven results. Retinol (and retinoids in general) have been touted as a powerful and effective anti-ageing ingredient in recent years – and we’ll tell you why that hype is deserved. Editor’s tip: For added moisture and care, follow with the L'Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment once a week.Do not use on hair that is very fine and fragile, sensitised, straightened or just after a perming process.