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In 1810, German poet Johann Wolfgang von Goethe published Theory of Colors, a book explaining his beliefs on the psychological nature of color. [7] In his book, von Goethe describes the color yellow as "serene" and blue as a mixture of "excitement and repose." [8] In 1942, Kurt Goldstein, a German neurologist, conducted a series of experiments on various participants to determine the effects of color on motor function. In one experiment, Goldstein claims that a woman suffering from a cerebral disease was prone to frequently falling over and wearing red significantly increased this. However, wearing the colors green or blue calmed these symptoms. [9] Other researchers were unable to prove Goldstein's studies to be true, therefore, his hypothesis is considered inaccurate. [10] While Goldstein's hypothesis was never proven, his work encouraged further research into the physiological effects of color. [10] The theory notes the importance of context for referential meanings of color (i.e., these meanings are context-dependent, while the embodied meanings are not).

a b c d e f g h i j k l Labrecque LI, Milne GR (2011). "Exciting red and competent blue: the importance of color in marketing". Journal of the Academy of Marketing Science. 40 (5): 711–727. doi: 10.1007/s11747-010-0245-y. S2CID 167731928. a b Elliot AJ (2015-04-02). "Color and psychological functioning: a review of theoretical and empirical work". Frontiers in Psychology. 6: 368. doi: 10.3389/fpsyg.2015.00368. PMC 4383146. PMID 25883578. The film was re-released to cinemas on September 20 and 23, 2015, as part of the "TCM Presents" series by Turner Classic Movies and Fathom Events. [141] Television [ edit ] Reavill, Gil (2007). Aftermath, Inc.: Cleaning Up After CSI Goes Home. Gotham. ISBN 978-1-59240-296-0. Psycho (1960) – Full Synopsis". Turner Classic Movies. Archived from the original on June 16, 2018 . Retrieved June 16, 2018.von Goethe, Johann Wolfgang (2014-10-02). Goethe's Theory of Colors. Cambridge University Press. doi: 10.1017/cbo9781107589438. ISBN 978-1-108-07544-2. Kelley, Seth (June 9, 2015). " 'Psycho', 'Grease' Returning to Cinemas in 'TCM Presents' Series". Variety. Archived from the original on August 23, 2015 . Retrieved September 6, 2015. Blue has been proven to suppress people’s appetite, therefore it shouldn’t be used to advertise food. Elliot AJ. Color and psychological functioning: a review of theoretical and empirical work. Front Psychol. 2015;6:368. doi:10.3389/fpsyg.2015.00368

It is a primary color, and for painters, the most popular shade of blue was the “ocean blue.” It was the most expensive but gave their paintings an exceptional vividness. For example, red to the Egyptians was a reflection of life, the land, victory and also the fury of hostile gods like Seth or Apophis.Silver: It's the third most popular vehicle color and is linked to a sense of innovation and modernity. High-tech products are often silver, so the color is often seen as new, modern, and cutting-edge. Nominees & Winners – Satellite™ Awards 2005 (10th Annual Satellite™ Awards)". International Press Academy. Archived from the original on February 2, 2008 . Retrieved April 7, 2019.

Tofle, R.B. (2004). "Color in Healthcare Environments - A Research Report" (PDF). California: Coalition for Health Environments Research. Retrieved November 19, 2021. Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing. Recent work in marketing has shown that color can be used to communicate brand personality. [41] The 100 Greatest American Films". bbc. July 20, 2015. Archived from the original on January 14, 2021 . Retrieved February 21, 2021.Ebert, Roger (October 5, 2004). "Janet Leigh dies at age 77". Chicago Sun-Times. Archived from the original on September 30, 2007 . Retrieved March 13, 2007. Although color can be useful in marketing, its value and extent of use depends on how it is used and the audience it is used on. [47] The use of color will have different effects on different people, therefore experimental findings cannot be taken as universally true. Wollard, (2000) [78] seems to think that color can affect one's mood, but the effect also can depend on one's culture and what one's personal reflection may be. For example, someone from Japan may not associate red with anger, as people from the U.S. tend to do. Also, a person who likes the color brown may associate brown with happiness. However, Wollard does think that colors can make everyone feel the same, or close to the same, mood. a b Shankar MU, Levitan C, Prescott J, Spence C (2009-04-28). "The Influence of Color and Label Information on Flavor Perception". Chemosensory Perception. 2 (2): 53–58. doi: 10.1007/s12078-009-9046-4. ISSN 1936-5802. S2CID 59026706. One theory for why people prefer one color over another is called ecological valence theory (EVT) proposed by Stephen Palmer and Karen Schloss. [37] This theory asserts that people tend to like or dislike colors based on their associations of the color to other objects or situations that they have strong feelings about. For example, if someone associates the color blue with clean water, they would be more likely to favor blue. On the other hand, people's dislike of the color brown could be due to associations of it with feces or rotten food.

Metalcore band Ice Nine Kills released a song on their most recent album The Silver Scream 2: Welcome to Horrorwood called "The Shower Scene", which pays homage to the film. [ citation needed] Yang J, Shen X. The application of color psychology in community health environment design. J Environ Public Health. 2022;2022:7259595. doi:10.1155/2022/7259595 a b Lupton E (2017). Design is storytelling. New York. ISBN 978-1-942303-19-0. OCLC 982650081. {{ cite book}}: CS1 maint: location missing publisher ( link)Red is also one of the most widely used colors in marketing: it stands out from the other colors, is appealing, and is used to attract attention. Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2] Although color associations can vary contextually between cultures, color preference is thought to be relatively uniform across gender and race. [3] a b c "Psycho (1960)". AFI Catalog of Feature Films. Archived from the original on June 27, 2019 . Retrieved June 26, 2019. Before there was color psychology as a field, color was being used for centuries as a method of treatment as early as 2000 BC. The ancient Egyptians documented color "cures" using painted rooms or sunlight shining through crystals as therapy. One of the earliest medical documents, the Huangdi Neolignane Ching, documents color diagnoses associated with color healing practices. [6]

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