Juicy Couture OUI Juicy Couture Eau de Parfum Spray, 100 ml

Product Information

PLAYGROUND: The Place de l'Hotel de Ville, next to the old-fashioned merry-go-round where the children laugh. At O.U.I. we believe perfume is all about the senses. This first and olfactory sense of the notes which reflect us, but also the rituals, the desires and the aspirations which make us and make sense. We believe that perfumery is not an ideology, just an emotion, to be shared with as many people as possible. The name of the new perfume brand O.U.I., which appeared in Paris at the end of February 2021, can be read in two ways. On the one hand, OUI is French for "yes"; on the other hand, it is an abbreviation: Original, Unique, Individuel. Unique and individual, like a story of love, which is different for each of us. Seven beautiful perfumes, seven Parisian dates.

The result is a line of eight fragrances combining the excellence of French know-how in high-end perfumery. This singular attention to beauty is handed down from generation to generation within Grupo Boticário, a Brazilian family business and undisputed leader of the beauty care in the country. Today, the brand has a network of more than 4,000 stores in Brazil, Portugal, Mexico, Colombia, the United States, and in France, the very embodiment of elegance, of the nobility of materials, and perfumery, that Grupo Boticário wanted to create its new brand, O.U.I.. It makes sense. For this reason, with this launch, JUICY COUTURE targets transgressor, adventurous, energetic, hard-working women, mothers, daughters ... All women in the world, true warriors who, after years of struggle have finally begun to see the light .HOW DO YOU FEEL? In the skin of a woman-child in search of great feelings and the regressive sweetness of vanilla and raspberry. We believe in “transparent” perfumery that respects the environment, skin, health and wallet. We love Clean!

PLAYGROUND: The literary district where we like to taste a novel at the same time as a hot chocolate. SCENARIO: “She came in with an air stride, shoes in hand. Long brown vine, hyper-feminine, she has the ease of a star. She looks for him: He is there, sitting on the terrace of Café de Flore, a poetry book in his hand and placed on the table, a bouquet of fragrant freesias (her favorites)." SCENARIO: "Obviously, he never tires of this unique point of life in Paris offered by the Eiffel Tower and its 324 meters. Here, closer to the sky, he soaks up the sun before sitting down at the table at Jules Verne, Alain Ducasse's starred restaurant, to taste the most delicious dishes of French gastronomy." O.U.I. fragrances were dreamed up by Pierre Aulas, art director and olfactory consultant for many perfume brands (Mugler, Balenciaga, Azzaro, Egofacto, Zadig et Voltaire, etc), founder of Art of Nose, and in his spare time, he is an opera singer, ceramist, and beekeeper.

SCENARIO: "For a first date, he couldn't have chosen a better place than the exact spot where one of the most famous photos was taken: 'Le Baiser de l’Hôtel de Ville.' In his elegant suit, he has been waiting for her for 4 minutes, and the time seems endless to him. He sees her arriving on a bicycle, free as the air, with her floral dress, even more beautiful than the first time." HOW DO YOU FEEL? Elegant, in a “couture” spirit perfectly expressed by the absolutely chic jasmine flower, embroidered with rose and patchouli like an evening dress. We believe in the idea of excellence, in the constant search for the best, quality down to the smallest detail.

We believe in the power of love. If there is one secret ingredient in our perfumes, it is love precisely.PLAYGROUND: The 2nd floor of the Eiffel Tower, the most beautiful view of Paris and the world to dream big. We believe that producing beautiful things is all about craftsmanship. The finest know-how to be found in Grasse; it is there that we produce our perfumes. SCENARIO: "The joie de vivre of the anime and gluttony guides his steps. She loves hanging out with her best friends around the Madeleine Church, discovering the neighborhood pastries, in search of delicious macaroons from Ladurée. This hunt for taste treasures never ends..." HOW DO YOU FEEL? Sublimated by the oriental scent of patchouli, tonka bean and sandalwood, enveloped in a cloud of coffee.