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Introducing GooZonians! The stretchiest ever superheroes protecting the magical realm of GooZonia - a land where enchanted rainbow-hued goo flows through everything! Roxy is the Royal Spokesperson and heads up the castle’s social committee. Which is to say, she is the life of the party in GooZonia. There are 6 characters to collect and each has its own strengths and personalities to explore. Princess Ember
Roxy is also the most naive and obsessed with superficial details and as well as being the most indecisive.Born and raised in the bright-lights-big-city of GooTropolis on the other side of the Shimmer Slime Sea, Cora is an all-singing, dancing and acting triple threat! Shes the artistic director of the Royal Performance Company and keeps the girls entertained when they need a break from studies and Stone Heart missions. She lives for creating new ideas that she can put to music or take to the stage.
The GooZonians are 6 super stretch superheroes who protect the magical world of GooZonia. In GooZonia an enchanted rainbow hued goo flows through everything and everyone is happy and easy going. Once upon a time their land was threaten though by a force of nature called Stone Heart which turned the goo hard and dull and made the people sad and angry. Many generations ago, a strange force of nature, known as the Stone Heart, turned the goo dull and hardened it throughout the land and in the hearts of the people. It caused natural disasters and a lot of hurt feelings. To save her people, Queen Cinder infused the last of the flowing goo with an ancient magic to create six powerful charms.A singing, dancing, acting triple threat, she’s the Artistic Director of the Royal Performance Company. She keeps the girls entertained when they need a break from studies and Stone Heart missions.
The excitement continues in store, with more than 750 fully branded FSDUs to showcase the range at its best. And Character Options will be ramping up its product-focused awareness campaign to help drive sales, with a TVC across girls 4-7 channels, as well as a YouTube pre-roll campaign that will deliver more than 2 million true views, and magazine advertisements that will be published in kids press over the coming months, with a readership of 1.3 million girls aged four to eight.
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Each character has it’s own personality and children can learn more about them in the webisodes on Character Kidz TV, episode 1 can be watched here now. Find out how the 6 friends find the charms and work out how to defeat Stone Heart. The webisode opens with preparations underway for the Diamond Goo-bilee, and follows the characters’ adventures as they search the land for the hidden power charms. Kids will be swept up in the magic, as they watch their favourite character become transformed into superheroes, with charms that will help to prevent the destruction of the realm! Mark Hunt, Marketing Director at Character Options, said: “GooZonians is 18 months in the making and our largest marketing investment to date. The GooZonian toys bring together a captivating play pattern and mythical creatures with a great story for us to promote across the full marketing mix.
Isla is an avid surfer and animal lover. She comes from a small village on the bay of Shimmer Slime. She is the most environmentally aware GooZonian. As a result, she’s become the Royal Steward of the eGoosphere. The stretchy superheroes protect the magic realm of GooZonia. Queen Ember, Princess Flik and the superheroes juggle getting used to their new powers, royal responsibilities and of course squad goals while preventing the ApoGoolypse!On Saturday we sat down to watch the first accompanying 11-minute webisode that introduced the girls into the whole new world of GooZonia, where they were able to learn all about the six unique GooZonian characters and how they gained their superpowers. Mark Hunt, marketing director at Character Options, said: “GooZonians is 18 months in the making and our largest marketing investment to date. The GooZonian toys bring together a captivating play pattern and mythical creatures with a great story for us to promote across the full marketing mix. The launch of GooZonians has tied in beautifully with the establishment of our first-ever YouTube channel for kids; we’re constantly evolving in the way we connect with our target market, and the introduction of this new entertainment space is massive for us, as it marks the next chapter in that journey.” Get ready for some magical adventures with a range of new super squishy, super stretchy heroes like no other! Meet Queen Ember, Princess Flik and friends as they juggle strange new powers, royal responsibilities, and squad goals while preventing the ApoGoolypse! Filled with a mix of pink and purple water beads and a dragon scale effect with added pink sparkle dust suspended inside. Roxy is the royal spokesperson and heads up the castle’s social committee.She organises Ember and Flik’s social calendar and runs the sisters’ Prism feed (GooZonia’s leading social media platform) and is the life of the party in GooZonia.
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