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So it is safe to conclude that the bargaining power of customers is a moderate force affecting Adidas. We concluded that (the posters) were inappropriately targeted, and were likely to cause widespread offence.’ A spokesman for the brand said: ‘At Adidas, we believe everybody in sport deserves to be supported. That is why we have re-engineered our entire portfolio, catering to more bodies and workouts than ever before. The gallery creative was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount. In the Adidas Porter Five Forces Analysis the bargaining power of the customers can be explained as:
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