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Asked what was happening in the picture, she said: "We've talked about this one before, it is a virtual quiz." The Mirror revealed last year that dozens of staff had spent the evening huddling in groups around their office computers rather than dialling in from home. Auditory/Linguistic learners take in information through listening and speaking. They prefer to hear the content and verbally repeat it. This group might well prefer audio books to reading by themselves. PowerPoint had become shorthand for the stupefying indignities of office life—a 2001 New Yorker profile summed it up as “software you impose on other people.”

And then, when we come to deliver it, the audience wants to feel we’re having a conversation with them. They don’t want to sit through just another presentation. Grossman believes such straight-talking is what we need. “The pandemic has generated more bad information and misinformation than the assassination of JFK, the moon landings and 9/11 put together and it’s more important than ever to provide really sound, rigorous information in a way that people can actually understand,” he says. Chris Whitty read medicine at the University of Oxford but rather than specialising immediately afterwards, he broadened out with an MBA and postgraduate degrees in economics and law, and took academic posts in the UK, Africa and Asia. At 29, he was recruited for a medical registrar post at the LSHTM, beating older, more experienced candidates. “There was something about him,” says David Mabey, a professor of communicable diseases at LSHTM who sat on the interview panel.

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I’m really looking forward to seeing family and friends, I’ve not seen family and friends for a very long time, like most people,” he told a virtual event last month hosted by the Royal College of Physicians. “I’m really looking forward to getting out of London. I’m in London to work, not because I wish to live in London, and getting out to the hills in England and the mountains in Scotland, that’s a very distant, but very attractive dream.” With PowerPoint Live, In the meeting, everyone other than the current person presenting the slides will see the slide the presenter is presenting, but they also have a “Take Control” button. But the PM’s Press Secretary could not say whether the newly-revealed photo had been sent to the Met, saying: “I’m not aware of that and it wouldn’t be appropriate for me to comment”. This subtly reminds the audience what the point of the slide was. For example, ‘As a result of the information on this slide, we now know X.’ It’s a good way to reinforce key messages by repeating them. Many people online also complained that the slides didn’t fit the screen. This was an error seen on the BBC only, which had set them up wrong, and wasn’t the government’s fault. However, it does suggest the government isn’t considering what devices people will use to view the press conferences. They appear to be designing for the 50-inch television they are viewing and not for the many people streaming or catching up on their phones.

This is Gaskins’s key insight: a presentation’s message is inevitably diluted when its production is outsourced. In the early ’80s, he meant that literally. The first two versions of PowerPoint were created to help executives produce their own overhead transparencies and 35-millimeter slides, rather than passing the job off to their secretaries or a slide bureau. It’s always a risky strategy to push content right to the edge of slides, as things can get cut off. The layout also failed to account for the chyrons that appear at the bottom of news broadcasts, which could easily have been anticipated and designed for. Try and keep it simple Several of those in Whitehall who have worked with Whitty describe what one calls his “dry sense of humour”, while another says he is, “funny – in an academic way”. One former senior Downing Street insider who worked on the pandemic response agreed: “He is just a decent bloke. Got a few calls wrong at the start, but otherwise was bang on with advice, is very smart, works hard and is just thoroughly decent to people in a high pressure environment.” Boris Johnson (right) and Chris Whitty arrive for a Covid-19 media briefing at Downing Street in February. Photograph: WPA/Getty ImagesAnyone who listened to the Coronavirus briefings of Prof. Chris Whitty, the UK's Chief Medical Officer, will be familiar with the title of this album, but it's also a request for more tunes to remind us of better days. Labour MP Fabian Hamilton raised the photo in PMQs - and contrasted the merriment to a constituent who was unable to have visits from her family while having cancer treatment.

It’s worth remembering that audiences are made up of three groups of people – auditory, visual and kinesthetic – and they all learn in different ways. Visual/Imaginative learners prefer information laid out in a visual, often structured format. They love pictures, charts and graphs, will probably take notes, and often doodle when listening. Many people of extraordinary knowledge and authority have a tendency to be slightly pompous and self-regarding, and the thing about Chris is he’s very self-effacing. He’s modest about his extraordinary intellectual abilities and he’s a thoroughly decent human being of the type that society desperately needs more of. I wish we could clone him and have hundreds of Chris Whittys.” Of Sue Gray, the Press Secretary added: “She has had access to all information that is relevant and required.”By integrating these phrases into your virtual event vocabulary, you can keep your dialogue flowing and cohesive. You want your audience concentrating on the information you deliver and its value, not on the mechanics of movement from slide to slide. Gaskins retired from Microsoft in 1993 and moved to London. He returned to the States 10 years later, an expert in antique concertinas. By then, PowerPoint had become shorthand for the stupefying indignities of office life. A 2001 New Yorker profile summed it up as “software you impose on other people”; the statistician Edward Tufte, known for his elegant monographs about data visualization, famously blamed the 2003 Columbia shuttle disaster on a bum PowerPoint slide. Gaskins’s software, Tufte argued, produces relentlessly sequential, hierarchical, sloganeering, over-managed presentations, rife with “chartjunk” and devoid of real meaning. No wonder software corporations loved it. One former Cabinet minister told the Mirror: “If Sue Gray finds he lied to parliament unequivocally, or depending what action police take - that’s it. In my opinion, it really breaks the flow of a presentation for the presenter to keep prompting someone with “next slide please”. It became a running joke with the UK Government updates that they were constantly prompting for “next slide please”