Joined in 2023 
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from fashion runways to airport runways, we believe inspiration comes from everywhere. and if there’s a color worth obsessing over, count on us to capture it.
America's nail salon expert, essie is the go-to nail brand for salon professionals, beauty junkies, industry insiders, celebrities and fashion icons around the world. essie remains center stage on runways around the world, offering highly anticipated color collections that drive trends season after season. the salon-quality formulas and catchy, whimsical names have led to the creation of thousands of shades across various products, including original, gel couture, expressie, LOVE by essie and essie care.Essie Allure nail polish is a sheer white nail colour with a natural hint of pink. This soft neutral white nail varnish is perfect for any season and occasion, but especially bridal. Fit for a princess and a royal wedding. It can also be used with Blanc shade to create a perfect French manicure. So how did this now-legendary shade come to be? Allure editor in chief Linda Wells asked Weingarten, fifteen years ago, for a sheer nude that anyone could wear. Not all nail polish will harden your nails, but you can find options enriched with health-boosting ingredients for your nails. essie’s TREAT, LOVE & COLOURrange is a 1-step strength & colour collection that gives you stronger nails in just 1 week. Not only does it come in a wide range of on-trend colours, but it transforms your nail health with 60% less peeling and 35% less breakage. • create a strong and healthy canvas by using strengthening polish and nail strengtheners – and, of course, the proper base coatbefore you begin work on your masterpiece. if you really want to protect and strengthen your nails, your first step should be our new strengthening basewhich is infused with biotin to help reinforce your nails.
Discover over 100 witty named nail colours, making it easy to find the perfect shade for any occasion… and for the trendsetters, make sure to keep an eye on essie’s limited edition collections. They launch a selection of seasonal shades throughout the year available for a limited time only. Shop collections now. become a nail health expert by learning about what causes weak nailsand what treatments work so you can have stronger nails for life. you can also take a deep dive into splitting, peeling and flaky nails, or discover the best treatments for lines and ridges. plus you can speed up the process by combining strength and style with TREAT, LOVE & COLOUR, our first 1-step strength & colour collection. this strengthening range will give you stronger nails in just 1 week, improving your nail health in a range of bold and nudes shades. Our founder Essie Weingarten debuted 12 shades in Las Vegas, Nevada in pursuit of one goal: to help women feel special and to give them the perfect manicure. Some of the original shades are still in the range today – shop bordeaux and blanc now. for more than 40 years, essie has been a color authority and leader in nail luxury. founded in 1981 by our namesake Essie Weingarten, essie continues to delight the color-obsessed with a love shared all over the world.Like many things in life, it does depend, but as a rule of thumb we’d recommend sitting tight for at least 15 minutes to let your nails dry. And although your nails should be touch-dry after 15 minutes, try to avoid anything that could cause smudges for another 2 or 3 hours. Remember that manicure-specific details like the shade, the number of coats, the type of nail polish, and how long you’ve had the bottle can affect drying time, as can external factors like the temperature and humidity levels. but there are ways to narrow your choices each time you’re planning a fresh paint job. you might start by thinking about which nail polish shade best suits your skin tone, whether you’re in the mood for nude, grey or a classic red. Just like a top coat can multitask in upping your manicure game, the right top coat can prolong its life, stop those pesky chips in the polish, and offer protection, strength and nourishment for your nails. So again, although you could paint straight onto your nail, with so many fantastic base coats to choose from, and so many benefits, why would you?
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