Joined in 2023 
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Who is on the side of the Enemy? As far as we're concerned, it's the 'old-school' brigade, or the ‘me-too’ copyists, who ship in pallet-loads of product from Overseas to get the cheapest prices, regardless of the cost to our environment. We highly recommend that you create a financial forecast for your creative business. ESPECIALLY this year as the financial future is looking rather gloomy. To make this easier we have created this financial forecast template in Excel so that you can play easier with your own numbers. In the presentation & recording Patricia explains how to do this in 3 steps. Patricia answers some common financial planning questions: “H ow to set a realistic financial budget in these unpredictable times? And what if you are a very new business?”; “My costs are going through the roof! What do I do?”; “Is there a formula on how to spend my expenses?” Are you new to our planning system for creatives? Not sure where to start? Then this intro session is a good starting point for you. In this 55min recording Patricia will explain to you: The 3-step marketing plan, with examples of SMART & juicy sales goals, marketing projects to work on (that you can steal!), and specific actions if you want to get …. more online sales, higher end commissions, event sales, local sales or more workshop sales. With an example of the 3-step marketing plan.
Want to see examples of the plans? Need ideas for activities to work on – in your finances, marketing, organisation? Then you can find them in the recording, or use the presentation to get loads of ideas! Patricia van den Akker & Anne-Marie Shepherd – The Design Trust – the online business school for designers, makers & other creative professionals Then we start working on the marketing fundamentals: What do you want to be known for? (see p. 33); “People only buy from people they know, like & trust” (p. 34), and How to get to know your ideal clients (see p. 38 – 41) Patricia shares some vidual examples here too on key marketing actions. A good diary is worth its weight in gold. It can hold all your plans, be a place for your thoughts or just be something to doodle in from time to time. We've pulled together some of the most Frequently Asked Questions about buying a diary to make it easier for you.What are the Quarterly exercises? What is special about 90 days or quarterly planning? Why is quarterly and seasonal planning so useful, especially for creatives? She highlights some of the key concepts and planning tools in the diary and the journal that you can start working with. If you need to work on different parts of your life and business then we highly recommend that you use the Quarter Action Plans (see p. 56-57) to turn your challenges into a plan of action.
You can now join our private Facebook group here for 2023 diary & journal planners only. NOTE: When you join in we will be asking you 2 questions (to make sure you have the diary or planner) so make sure you have got your diary or planner handy.
After your financial goal it’s time to create a financial forecast (see p. 26-27) for this year and the next 5 years. Patricia will take you step-by-step through this exercise. Set a financial goal for 2023 (see p. 24-25) And why is this so important, and what kind of different financial goals can you set? Desk-size? Handy size? In between size? Everyone has a particular requirement, be it for the home, office, caravan, handbag or man-bag. That’s why all the Date-Flexible options you can choose from are available in a size that best suits you. The Quarterly Review & Planning sections are a key part of the planning system that Patricia created for creatives. These exercises appear at the start/end of each quarter (Dec/Jan, March/April, June/July, Sept/Oct). In this session Patricia explains: Common marketing questions & challenges: “How do you make time for marketing? I am so busy already!”; “How to get to know your ideal client? (I am neuro-divergent)”
We have annotated this recording for you (see the blue dots at the bottom of the recording) to make it easier for you to start/stop the recording and watch it more than once, or to return to a specific part again. Because of these practices, huge numbers of diaries and notebooks get scrapped, when past their ‘sell-by’ date. And unforgivable amounts of climate-offensive and environment-ruining journeys are made repeatedly, across 1,000s of sea or air miles.How to create a more sustainable business? Setting goals for yourself, your finances, marketing and creative production. This is a guided session of the End of Year review (see the far end of your diary or journal) and with some extra exercises too! Make yourself comfortable and spend 1-2 hours to reflect. It’s a really great habit to do, and to have some quiet reflection time. Enjoy!
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