Lays Spanish Tomato Tango Crisps 50g (Pack of 32)

Product Information

Lays has also been involved in various marketing campaigns over the years to promote their products. In 2020, the brand launched a campaign called “Lays Smile Challenge” in India, encouraging people to share their smiles and stories on social media using the hashtag #SmileDekeDekho. The campaign was a huge success, reaching millions of people and generating positive buzz for the brand.

Game of Clones”: In 2016, Lays launched a unique campaign called “Game of Clones,” which was a combination of TV commercials and digital marketing. The campaign featured popular Indian celebrities like Ranbir Kapoor and Alia Bhatt, and encouraged people to create their own flavor of Lays chips. The campaign generated a lot of buzz on social media, and helped Lays to engage with its audience in a fun and interactive way. No One Can Eat Just One”: This was one of the earliest campaigns by Lays in India, launched in the early 2000s. The campaign highlighted the irresistible taste of Lays chips, emphasizing that once you start eating, you can’t stop at just one. The campaign became an instant hit, and the tagline “No One Can Eat Just One” became synonymous with Lays. Betcha Can’t Eat Just One”: This slogan was first introduced in the 1960s and is still remembered today. The idea behind the campaign was to emphasize the addictive quality of Lays’ potato chips.

A 50 gram serving of Lay's BarBQ chips contains 270 calories, and 17 grams of fat. It also contains 270mg of sodium, and 15% of the daily recommended dose of Vitamin C. Generally every 7 Eleven store in Thailand has at least one aisle with a huge array of potato chip flavours and for this, we’ve decided to concentrate on Lay’s potato chips in particular. Generally these are the potato chips in Thailand that are most consistently available, have a huge range of flavours and are good quality. Lay's Launches the Global Superhit: Lay's MAXX in India". PR-Newswire. 22 May 2015 . Retrieved 23 July 2021. And recently [ citation needed], the peppery cheddar flavour of Maxx has been launched. Lay's was once sold under its own label until it was merged with the local label Chipsy ( Egyptian Arabic pronunciation: [ˈʃibsi, ˈʃipsi]), which has since become the local unit of Lay's under much the same arrangement as Walkers. [ citation needed] Do Us a Flavor” Contest: Lays launched this campaign in 2012, inviting consumers to submit their ideas for new potato chip flavors. The winning flavors were then produced and sold in stores. This campaign not only generated a lot of buzz, but it also gave Lays new flavor ideas to add to their product line.

While Lay’s potato chips are well-known by that name in America, consumers in other countries know them by different, but just as ubiquitous names. In the U.K. and Ireland, the chips are called Walkers. In Australia, you’ll find them as Smith’s. If you have a hankering for Lay’s potato chips in Egypt, look for Chipsy. Find them as Sabritas in Mexico and as Hostess in Canada. Canada Lay's ( / l eɪ z/) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965. Taste of America”: Launched in 2018, this campaign featured new flavors inspired by different regions of the United States. The ads showcased different cultural aspects of each region, tying in the flavors of the chips with the local culture. Frito Takes to Gridiron, Calls 'Rollout' for Wavy Lays". Brandweek. New York: Adweek. 1994-01-03. p.5. ProQuest 218067617. Indofood CBP Company Profile". Indofood CBP. Archived from the original on April 27, 2012 . Retrieved 12 May 2013.Thomas, Jr., Robert McG. (7 December 1982). "HERMAN W. LAY, 73, IS DEAD; SUCCESS TIED TO POTATO CHIPS". New York Times . Retrieved 10 October 2018. Through these campaigns, Lays has been successful in building a strong brand image in India and establishing a strong emotional connection with its audience. The campaigns have also helped Lays to keep up with changing consumer preferences and stay relevant in a highly competitive market.