"L.N.E.R. - Skegness Is So Bracing, 1908" A4 Glossy Vintage Railway Poster Art Print

Product Information

Your personal information will be properly safeguarded and processed in accordance with the requirements of privacy and data protection legislation.

This file has been identified as being free of known restrictions under copyright law, including all related and neighboring rights. Other uses, including exhibition catalogue and display, broadcast, advertising, book jackets and commercial packaging, are covered by our commercial terms.It is regarded as one of the most famous holiday advertisements of all time and is believed to have influenced the success of Skegness, the 'Fisherman' is now the mascot for Skegness and celebrated his 100th birthday in 2008. It has been repeatedly reproduced, reworked and parodied, and the Jolly Fisherman, featured in the poster, has become an icon of his hometown, Skegness. It was Easter time, 1908, when the poster was first seen by tourists who were encouraged to travel from Kings Cross on a special three shilling excursion to Skegness. By signing up, you are accepting our terms and conditions and our privacy policy and cookie policy *exclusions apply. It was pleasingly simple and surprisingly effective, a world away from the gaudy and faintly disreputable Blackpool we know and love.

The latter became Hassall’s second home following their first holiday there in 1908; in the 1920s, he designed a poster for the town, of a little girl in a large bonnet on the beach. However, for privacy reasons, you should be allowed to enable or disable cookies linked to additional services such as marketing and analytics. Hassall employed the same robust cockney humour in 'Skegness is so Bracing', his best-known work, also produced that year. He eschews the sunshine and genteel atmosphere of southern resorts such as Torquay in favour of something more vigorous to blow the cobwebs away. Another version produced as part of the LNER’s ongoing ‘It’s Quicker by Rail’ advertising campaign was created in 1908.In 1903, he remarried and, with his new wife, Maud, had two more children: Joan, who became a successful artist and wood-engraver, and Christopher, the poet, biographer and lyricist.

Instead, it was Jolly, with a bloom in his cheeks and a twinkle in his eye, who summed up the spirit of the place. During the 1890s, a new type of artistic poster was taking Europe and the US by storm, turning the advertising hoardings of towns and cities into what was dubbed ‘the poor man’s picture gallery’ and whipping up a ‘poster-mania’ that saw a craze for collecting among connoisseurs. Preserved by the NRM/Pictorial Collection at the National Railway Museum, this print allows us to appreciate both the artistic brilliance of John Hassall's work and its historical significance within Lincolnshire's trade, industry, agriculture, fishing industries through postcards like these. These were all hallmarks of the classic Hassall poster, but he also had an instinctive ability to tickle the Edwardian public’s sense of humour and appeal to the man or woman on the street. John Hassall only visited Skegness once, in 1936 when he was given ‘the freedom of the foreshore’ by the town.This ‘landscape’ version was created in 1928 for the London and North Eastern Railway (LNER) company. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis.

If you’ve already done that, your item hasn’t arrived, or it’s not as described, you can report that to Etsy by opening a case.His first wife, Isabella, had died in childbirth in 1900, leaving him a widower with three young children under four, Dorothy, Ian and Isabel. The Jolly Fisherman" is also the name of places located in Lincolnshire, such as a restaurant, a resort, among others. To enable personalised advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies.