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The initiative invited gamers across the world to change their username on any video game or platform and replace it with a message against bullying as a symbol of protest against the harassment many teens around the world face every day when playing games online.
Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to turn them into ‘ambassadors of good’ inside the games Juan Alonso Torres, Marketing Director for ABInBev’s Pony Malta says: “Female empowerment must start with young girls. They should grow up knowing that they can dare to dream big and be anything they want to be. Following the success of #SheSpeaks, #GirlsSpeak is the perfect way for us to inspire young girls to be the best version of themselves and allow the world to hear what these inspirational young women in Latin America have to say.” María Camila Villafañe, professional e-Sports player and leader of the ‘She Gaming’ team says: “The creation of the ‘She Gaming’ team is very important. Not only do we want to demonstrate our ability and success to the wider gaming community in Colombia, but we want to invite all girls to join us and show the world their talent. Follow the hashtag #SiSoyMujerSiSoyGamer to find out more about our activities and become part of Pony Malta’s movement to inspire female gamers to compete at the national level.” By encouraging teens to change their usernames against bullying, we want to call out this behaviour. We hope this will help teenagers who are bullied every day when playing video games and allow them to become the best version of themselves, something Pony Malta has strived to help facilitate for more than 60 years.” The initiative, created in partnership with MullenLowe SSP3, aims to demonstrate the raft of female talent in the big leagues of the gaming world. The initial line-up has seen Pony Malta bring together some of the best female gamers in the country, including María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno.
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To drive home the message of inclusion, Latin American gamers and players from the Colombia Women’s National Football Team played a live game on 12 December in She F.C. mode. Plus, Pony Malta invites folks to sign this Change.org petition, asking FIFA to make the game more gender-inclusive across all levels of play. (It does feature women’s teams, but not in the Pro Clubs and Career modes.)
The national beers produced by Bavaria are Poker, Aguila Original, Aguila Cero, Aguila Light, Aguila Fusion Limón, Club Colombia Dorada, Club Colombia Roja, Club Colombia Negra, Club Colombia Trigo, Club Colombia Oktoberfest, Club Colombia Siembra, Azteca, Redd's, Pilsen, Costeña, and Costeñita. The imports it distributes are Corona, Budweiser, and Stella Artois. Their non-alcoholic drinks are marketed as Zalva Water, Pony Malta, Pony Malta Mini, Pony Malta Vital, Malta Leona, and Cola & Pola.Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 have launched ‘Usernames Against Bullying’, a movement that aims to combat bullying in video games. Additionally, these prominent gamers ran surprise interventions on platforms such as Twitch, Facebook Gaming and YouTube, in games such as Minecraft, Clash Royale, Call Of Duty, Apex Legends, Free Fire, Fortnite and League Of Legends, to encourage more gamers to join the movement. Messages were also shared on TV, digital and with content using the hashtag #UsernamesAgainstBullying (#UsernamesContraElBullying in Spanish).
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