Persil Ultimate Powergems Bio Detergent, 384 g 12 Washes

Product Information

Keith Rutherford, head of R&D for Unilever's home care business, said creativity is often boosted by restrictive guidelines. He cited financial or environmental concerns, which are both common on his team, which designs lots of goods for developing and emerging markets where disposable incomes are limited. Unilever's research teams found a manganese(IV)-based catalyst that sped up the decomposition of sodium perborate and sodium percarbonate which act as bleaches in the washing process, increasing the cleaning performance noticeably and allowing use of lower temperatures. [1] Unilever decided that the bleaching agents would be an ideal addition to the product, but had worries over such a major alteration to the formula of one of their main products. To this end, they decided to split the catalyst agent (together with some fabric softening agents) into a new product, Persil Power. In May 1994, Persil Power was launched with a large publicity campaign spearheaded by CEO heir-apparent Niall FitGerald, but a number of problems soon became apparent. [2] Commercial failure [ edit ] Zero-based budgeting (ZBB)is an accounting method whereby all expenses must be justified from scratch for each new period. The approach, responsible for the fat profit margins at Kraft Heinz, is spreading throughout the industry as growth slows. Paranjpe said Unilever's heightened frugality would not interfere with that, and said adopting the "zero-based budgeting" approach making waves across the sector does not automatically mean investments will be cut.

A fresh citrus note with a hint of grapefruit. This gives a soft floral tone that could be used for both male and female fragrances. An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma. A red apple, rose scent with tones of saffron. This ingredient has a complex smell which blends very well with all fragrances. A herbal lavender note with a citrus floral character. It is derived from an ingredient that occurs in many essential oils such as rose, mint, tangerine and lavender. Tetramethyl Acetyloctahydronaphthalenes Persil Powergems combine the power of stain removal, fabric care and fabric fresheners, which are released with perfect timing during the wash. Now I don’t need to put in any fabric conditioner or fresheners into the wash! It is suitable for washing at 30°C and above and the detergent gems dissolve in the wash and leaves the clothes spotless. So far, it is leaving the clothing smelling gorgeous and looking very clean! I would definitely recommend it! It is available in most supermarkets and online! For more information, please visit: https://www.persil.com/uk/laundry/detergent/powergems.html

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Persil Powergems offers you the ultimate washing experience and helps your clothes stay as good as new wash after wash. One dose of this is all you need to effectively remove tough stains and give your clothes an extraordinary freshness. Powergems offer a completely new format with the triple power to clean, freshen and care in one – the three benefits consumers look for most in a laundry product.

There is an inner childproof cap that fits really securely meaning that I do not have to keep it out of the kids reach. What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use. A crushed leaves scent. The green character from this ingredient plays well in fruity, citrus, agrestic, floral compositions. In the early 1990s, Unilever's Persil detergent risked losing its market-leading position as independent tests were showing the major brands to have relatively similar performance in removing stains. Unilever decided that a new product with stain-removal properties could be more profitable. Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the "super compacts" — washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro System lagging, Unilever needed a new super-compact Persil line.A new breakthrough detergent, Persil Powergems boasts triple power to not only remove stains, but also care for and freshen your clothes. From Persil's range of washing powder, washing liquid and washing capsules, comes this new laundry detergent. The laundry detergent gems combine the power of stain removal, fabric care and fabric fresheners, which are released with perfect timing during your wash. The detergent gems dissolve in the wash, leaving you with spotlessly clean clothes - courtesy of Persil.. X3 power stain removal, care and freshness. New laundry detergent, Persil Powergems boasts triple power to remove stains, care and freshen. It contains stain remover agents effective even on tough stains. Gems help your clothes stay as good as new while giving them extraordinary freshness in just one dose. Washing gems are available in bio and non bio variants. The laundry detergent gems dissolves in the wash, leaving your clothes spotless. For extraordinary results use Persil Powergems in all your washes. Persil. Many people have given ZBB a bad name, only thinking of it in terms of indiscriminately cutting things to shore up the bottom line. We don't believe in that," Paranjpe said, citing Unilever's promise to reinvest two-thirds of the 6 billion euros in savings it has targeted.

The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation: A musky scent with powdery and red fruit tones. This ingredient is found in milk. This musky note blends well with woody and floral fragrances. Hexahydro-Methanoindenyl Propionate I am going to be honest and say that Persil is my go to washing liquid. It doesn’t aggravate Maxi’s eczema, Mini likes the smell and it is reliable. I also try and keep on top of the laundry and not let stains set (something I learned from my mum). Also, this is a paid review but that doesn’t influence my opinion and I will always be honest, A warm, powdery, rich note which gives an elegant touch to various kinds of notes in fragrances. Its main use is in musky, ambery, woody, oriental, chypre and fougere fragrances. It also adds richness to floral, fruity, citrus and green notes. Alpha-Cyclohexylidene BenzeneacetonitrileA powdery and floral violet scent with orris facets. It gives a violet and powdery effect in a variety of fragrances.

A biological product contains enzymes. An enzyme is a highly efficient stain removal ingredient which works at low temperatures. He said his 10 billion euros-a-year home care business was a little ahead of its cost-savings plans. In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge

An eucalyptus scent with a camphoric and a minty cooling aspect. This ingredient is found in camphor, laurel, bay leaves, tea tree, sweet basil, rosemary, sage and other aromatic plants. Hexadecanolactone Our dermatologically tested Non Bio Washing Detergent Gems have been specially developed for those with sensitive skin in mind. Persil’s skin care research is recognised by the British Skin Foundation and you can be confident that these non-biological Powergems will be tough on stains but kind next to skin. Not only is it time-saving to have to only wash clothes once, but it saves money, energy and hassle. Powergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness. A powdery rose and lychee scent which fits particularly well with floral and sandalwood fragrances.