Love, Lists and Labels

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It wasn’t until we started writing the books that we reflected and realised how many little things happened when we were younger that influence us now. Our mum would sort all the Lego out into the little people and flowers etc and organise our bedrooms. Don’t get me wrong, we could be messy – but we loved going in and seeing that organisation.” She is highly determined, hard-working, and with The Label Lady, she has created a brand that taps into the trend for home tidying.I was particularly impressed with the way in which she had managed to scale the business in such a short space of time on social media, and built such a large and loyal customer base with little-to-no marketing spend. I am looking forward to working with Jemma to help her scale the business, and to take it to the next level,” he added. She says, “I believe it was caused by the trauma of the birth, but it wasn’t until much later I realised I needed professional help.

Jemma has been blown away by the growth of her business, saying that she is 'so grateful' (Image: David Cummings) Charlotte and the Ebury team have been amazing already, and I’m so pleased to have an opportunity to answer the many questions I’m asked about my life and being a female entrepreneur. Times are hard and dreaming big can sometimes seem impossible so making sure we make time for the small wins will be at the heart of my first book. Feeling proud of the small things is just as important, and leads to those bigger achievements.” We try and keep on top of things. At birthdays and Christmas, we don't buy our kids loads of toys because they get enough from everyone else, and prior to that, we have a big sort-out because I can't store it all. We give a lot of stuff to charity and the pre-school. Over the summer holidays, I'll go through all of the kids' wardrobes and anything that doesn't fit will go to charity. I can honestly say I never expected that in 18 months, I would work my absolute butt off enrolling my family, my friends, and even my neighbours during what would become the busiest time of my life. And to go on to meet such an amazing person in Lord Sugar is nothing short of surreal. I cannot believe that I can officially call him my business partner. I have so many amazing ideas and plans, and every day I wake up excited about what I am going to create next!”Jemma’s anxiety manifest after the traumatic birth of her first child, Darcy – something she is refreshingly open about in the book. “It wasn’t the baby that caused my anxiety – it was the trauma of the birth and not knowing how to deal with it. It was about having too much time to think about things.” She says: “People ask me if I have more anxiety now because of the business but actually, no, work is a distraction and keeping busy is what’s good for me. While she makes things sound easy, Jemma admits to facing several challenges along the way, including having issues with anxiety, and says that mum guilt remains a daily battle.

My fridge is quite organised. I have everything laid out in there so you can literally just go and take whatever you need. Jemma, mother of Darcy, 10, Mila, eight, and five year old Hudson, was a paediatric nurse until 2019 when she stepped down from her full-time role to take part-time shifts so she and husband Lee could save on rising childcare costs.Such a strong work ethic was instilled in the Solomon sisters from a young age. “We come from a working family. I’ve never known anything different but to work.” Jemma started work aged 14, doing after school and holiday shifts in a nursery, working though her GCSEs and A-levels. “I don’t come from wealth, anything I want I need to work for.”

She saw her GP and, as her anxiety fuelled a conviction that medication would make the situation worse, she was referred for therapy and attended weekly sessions for 10 months. “Therapy saved me,” she confesses. “I knew that everything would be OK if I could rationalise my thoughts and understand where they were coming from.” I was working as a nurse in the NHS but I stepped away from full-time work and had more time in the home, so I started labelling more and found a real love for it.I lay the uniforms out the night before and get their PE stuff ready if it's PE the next day. I encourage them to do it too. I'm a big advocate for my children having their own responsibilities.