Rubicon Spring Black Cherry Raspberry, Sparkling Spring Water with Real Fruit Juice & Natural Flavours, Only 12 Calories, 12 x 500 ml Multipack Bottles

Product Information

AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Carbonated Water, Mango Purée (8%), Sugar, Acid (Malic Acid), Stabilisers (Gellan Gum, Pectin), Flavourings, Colour (Beta Carotene), Sweetener (Sucralose), Preservative (Sodium Benzoate) The nutritional information for Rubicon mango, passionfruit and lychee flavour drinks show that they are all low in calories, with around 20kcal per 100ml. They also all have a low-fat content, with less than 0.5g per 100ml. Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales.”

For example, the Rubicon Mango (Sparkling) contains 8% mango purée, whereas the Rubicon Mango (Still) contains 19% mango puree. For example, the Rubicon Mango contains mango puree, whereas the Rubicon Passion Fruit contains passion fruit juice from concentrate. The other ingredients in Rubicon drinks include stabilisers, flavourings, sweeteners and vitamins.Rubicon Raw Energy also contains caffeine, whereas other drinks do not. Are there any concerning ingredients in Rubicon drinks?

We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI).AG Barr is reinventing water with new Rubicon Spring, a range of products which are healthy like water, but big on taste! The launches will be supported by a communications investment strategy as part of the brand’s ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020. Carbonated Water, Sugar, Guava Juice From Concentrate (4%), Acid (Malic Acid), Flavourings, Stabilisers (Gellan Gum, Pectin), Sweetener (Sucralose), Preservative (Sodium Benzoate), Colour (Lycopene). Other ingredients that may be of concern include flavouring. Some flavourings, such as artificial raspberry flavouring, have been linked to cancer in animals.