Jean Patou Joy Eau De Toilette Spray for Women 75 ml

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Evans, Caroline " Jean Patou’s American Mannequins: Early Fashion Shows and Modernism", in Modernism/modernity 15:2 (April 2008), pp. 243–263. IN my opinion, this is a case of a horrendous blunder while choosing the marketing team. This couldn't have happened, not with this brand. Imagine how many epigons of this wonderful original style are there on the market not even thinking of leaving their niche... Just because there are hot-shots in the gang who almost drill ways to impose their wits and glamour on the audience, not even bothering that there are better and more quality driven classics then their responsibility, which is probably the right path for any business, however... All these, with the exception of Le Sien, were re-released during the 1980s (under the name Ma Collection), and were available until recently, all in a 50ml Eau de Toilette Spray, 75ml Eau de Toilette bottle, and 30ml pure perfume bottle, each with a unique art deco box. A Jean Patou silk scarf, printed in a pattern complementing that of the box was included with the pure perfume. Joy remains the world's second best-selling scent (the first is Chanel No. 5), Joy was created by Henri Alméras for Patou at the height of the Great Depression (1935) for Patou's former clients who could no longer afford his haute couture clothing line. Jean Patou remained a family-owned business until September 2001 when it was bought by P&G Prestige Beaute a division of Procter & Gamble, which also market perfumes for Jean Kerléo and Karl Lagerfeld. The main difference is in the emphasis, however. Joy is more transparent, with few curves and twists. It has more radiance, however, and its sillage is less heavy and sweet than that of Allure. The finish is soft–sweet musk and woods, with just enough creamy sandalwood to keep things from becoming bland. Allure, by contrast, feels buxom and plush next to Joy, although its sweetness has always been the main reason why I didn’t like wearing it.

Of course, there are many more perfumes from the house of Jean Patou that are wonderful, and you can even take a look at our article Best In Show Jean Patou Fragrances. Let's not forget 1000 (1972), Sublime (1992), and Patou For Ever, created by Jean Kerleo. But Joy is, or should be, considered an indelible cultural heritage of perfume history and French culture. Chaldée – Patou's Huile de Chaldée sun oil had become so popular, many customers were buying it purely for its smell, therefore, Chaldée the perfume (a dry musk) was produced

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The aura that was built around the Joy perfume was not just a matter of marketing, or at least not just marketing. Only the most selected and expensive natural ingredients were able to satisfy the taste of Jean Patou, but not in the way that some of the niche perfume houses today do, which rely exclusively on this aspect when speaking about the excellence of their products. For years Jean has been searching for the perfect formula, which will enchant the imagination of women and men throughout the Western world and provide them with – Joy. Similar efforts and aspirations that combine only natural and expensive ingredients, but in remarkable, unusual and inspired formulas can be found in the American niche of the perfume brand Parfums DelRae. After the closure of the haute couture business the company has continued to produce fragrances under the Jean Patou brand. Patou also produced fragrances for Lacoste, when Patou acquired the license in the 1960s, [6] and Yohji Yamamoto in the 1990s. [7] Stamelman, Richard Howard (2006). Perfume: Joy, Obsession, Scandal, Sin: a cultural history of fragrance from 1750 to the present. Rizzoli. p.219. ISBN 0-8478-2832-8.

LVMH needs to hire proper marketing people and not, millennials who have no marketing qualifications and little fragrance history. LVMH, it's a sad day when you can't honour prestige French brands acquisitions. Mass marketing every fragrance will soon have the appeal of marketing Eurotrash. I fear, that day has already come. Any Niche brand can command prices twice that of a Dior fragrance (owned by LVMH) now. The grey market is filled with Dior fragrances, including Dior Joy. A side effect of mass marketing. This revolution of customers turning towards expensive Niche brands all happened under LVMH's watch. As we can see, there is only one JOY and it is the one from Jean Patou. This fantastic fragrance remain very modern and “current”. Fans around the world are pleased to find this fragrance in chosen perfumery shops. The most amazing thing with such a tremendous fragrance is that it cannot be copied, it cannot be beaten and it protects itself from competition. Having such an unique olfactory footprint and such a great concept, it writes down in golden letters this heritage for eternity. There is only one JOY and there will always be only one JOY.

Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival " Chanel No. 5". [10] What can we say about the Jean Patou’s woman? She is definitely someone that does not go unnoticed. She loves colors and shapes. She will explore all nuances depending on her mood, situation and taste. She will be elegant during the week in the city as well as over the weekend at the sea or in the countryside. She will impose her femininity and yet be comfortable in her shoes. Jean Patou was the one to introduce the “weekend suitcase”,casual and elegant clothe for a two nights stay-out. All this richness will influence the in-house perfumer to develop one of the most beautiful fragrances of all: Joy. Ready to experimement with something that will stand out? Try Jean Patou's niche fragrance. Jean Patou Joy

Top notes of this perfume include peach, green notes, rose, ylang-ylang, aldehyde, which provides a lemony-soapy accord and tuberose. Next middle notes of iris root, rose, orchid, jasmine and lily-of-the-valley take the spotlight. The fragrance reaches a climax with a base of cibet, sandalwood and musk. The combination of oriental-notes makes this seductive and alluring, perfect for a romantic evening. High Price but Convenient Size We need to remember that in this beginning of the 20th century, another name was already world-wide famous: Paul Poiret. He was the ultimate reference for Couture. He was actually the first Couturier-Perfumer in history thanks to its “ Parfums de Rosine” line. The perfumes were elaborated with Rallet Laboratories in Grasse. The main perfumer was Henri Alméras. The after First World War brought tremendous financial difficulties for the Maison Paul Poiret. The future being complicated, Henri Alméras leaves Poiret and joins Jean Patou, a new couturier with great ambitions. After creating his haute couture line, Jean Patou created the perfume division helped by his brother-in-law Raymond Barbas and his first “nose” Henri Alméras. Adept of jasmine, the House has its own fields in Grasse, capital of perfume and is one of the largest consumers of this flower in the world. Historically, Jean Patou had wished to create a perfume intended for its most faithful customers, a gift to make them forget the difficult moments crossed during this dark period. He was talking about Joy. Today, this perfume has become the olfactory finery of luxury by excellence, a timeless significance of prestige and opulence. In Difficult Moments You Will Always Need Some Joy. The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. Decade after decade, Jean Patou developed a tremendous olfactory heritage. Very recently, there were some modern variations from Joy: Joy is a legendary perfume and timeless classic, one of the most beautiful and quintessential floral perfumes in modern perfume history. It appeared in 1929, in the post-secessionist period, at the time when no one expected such a fragrance, especially from the small fashion house Jean Patou. The great perfumes were the distinctiveness of the perfume giants, such as Coty and Guerlain, but that a creative individual in inspiring collaboration with a talented perfumers can create something that will not only equal but also beat all expectations and set standards, in a way heralded the current situation where we can expect tremendous things from tiny, but enthusiastic and talented niche brands. The Next Big Thing can no longer be found in large and luxurious perfumeries, but in a small, niche, art perfume shops that hide their magic away from public attention whose only amusement is what is trendy and what is not.What once was, no longer is. Unpopular opinion, as I’m thankful for being able to witness this fragrance, but it has no place on the fragrance shelves any longer. Plans are abandoned for 'something new'. A very millennial approach. Not all customers are Millenials. We don't all want syrupy, synthetic fruitichoulis everyday of the week. We even mourn Chanel with their insipidly weak formulations now.