Emotion by Design: Creative Leadership Lessons from a Life at Nike

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Below is a list of reflective operations which influence the decisions we make and the emotional attachments we form with the things in our environment: In their work titled “The role of affect and proto-affect in effective functioning” (2004), researchers and prominent usability experts Don Norman, Andrew Ortony, and William Revelle paved the way towards one of the most well-known approaches to emotion and design. Their three-level model of emotional design offers a new perspective when assessing and considering the design process. Norman et al.'s model emphasizes the importance of emotion to the user experience—taking the less well-trodden route of focusing on how the user feels when interacting with a product, as opposed to the usability considerations, which tend to dominate our thinking. Each of the layers of this model refers to a particular type of processing, and for each of these tiers or levels there is a corresponding area of design. Here, we shall concentrate on the highest tier of the emotional design model: reflective processing. O’Connor, Joseph/John Seymour (1996): Weiterbildung auf neuem Kurs. NLP für Trainer, Referenten und Dozenten. Freiburg: Verlag für Angewandte Kinesiologie. Active maintenance of valence information in WM with increased WM-related activity in response to positive emotion (specifically in the right DLPFC) which leads to PFC-mediated cognitive functions in WM (i.e., increased cognitive flexibility and problem solving) ( Ashby and Isen, 1999). Leite J, Carvalho S, Galdo-Alvarez S, Alves J, Sampaio A, Goncalves OF. Affective picture modulation: valence, arousal, attention allocation and motivational significance. Int J Psychophysiol. 2012; 83: 375–81. pmid:22226675

Lench HC, Flores SA, Bench SW. Discrete emotions predict changes in cognition, judgment, experience, behavior, and physiology: A meta-analysis of experimental emotion elicitations. Psychol Bull. 2011; 137: 834–55. pmid:21766999 In the 1960s, American neuroscientist Paul MacLean formulated the 'Triune Brain' model, which is based on the division o Samson AC, Kreibig SD, Soderstrom B, Wade AA, Gross JJ. Eliciting positive, negative and mixed emotional states: A film library for affective scientists. Cogn Emot. 2016; 30: 827–56. pmid:25929696 Horkheimer, Max/Theodor W. Adorno (1969): Dialektik der Aufklärung. Philosophische Fragmente. Frankfurt a.M.: S. Fischer.Jurásová K, Špajdel M. Development and assessment of film excerpts used for emotion elicitation. Act Nerv Super Rediviva. 2013; 55: 135–40.

Hinojosa JA, Fernandez-Folgueiras U, Albert J, Santaniello G, Pozo MA, Capilla A. Negative induced mood influences word production: An event-related potentials study with a covert picture naming task. Neuropsychologia. 2017; 95: 227–39. pmid:28025016Emotional design is a big buzz word within the UX community. Designs which tap into the user’s emotions are considered t Hochschild, Arlie Russel (1998): The Sociology of Emotion as a Way of Seeing. In: Gillian Bendelow/ Simon J. Williams (Hrsg.), Emotions in Social Life. Critical Themes and Contemporary Issues. London: Routledge, S. 3–15.