John Frieda Hydrate & Recharge Shampoo 250 ml, Hydrating Shampoo for Dry, Damaged Hair, Moisturising Shampoo for Stressed Hair

Product Information

For optimal results, pair the Hydrate & Recharge Shampoo and Conditioner with the Deep Soak Masque once a week. To help you to navigate this brave new world of retinol, AHAs, jade rollers and double cleansing, WH beauty editor, Perdita Nouril, is here to try and test the new drops that are making their way into her (very full) bathroom, via her new column, Beauty Dispatch. Between the shiny, millennial-centric brands delivering fresh drops through your letter box, the more established, cult buys and the indie outfits selling a fine line in 'natural and organic' products, the beauty landscape has never felt more cluttered. is specifically designed to hydrate and recharge dry, dehydrated hair from the inside out, leaving it soft, healthy and full of life. Now, never let it be said that I don’t do my job properly. Because I have tried every hydrating range under the sun in a bid to quench my hair’s late-winter thirst – and to bring my findings to you, natch.

are saying that they experience dry hair1. Your hair is exposed to so many drying effects every day. From regular styling agents, Dull, Dry, and Dehydrated. It is not exactly how you should describe your hair. Unfortunately, 1 in 4 women in Australia

Every month, she'll share the freshly released heroes that she loves: ready to let you know where to spend your skin and hair care cash. The hero ingredient of the range is erythritol. Erythritol is made up of a naturally occurring sugar alcohol, and it works by carrying water into the hair fibre and, when there, binding with proteins.

Once inside the fibre it works to improve the flow of water in and out so that hair stays hydrated. The addition of monoi oil then works to seal each strand by coating it in a barrier, which stops moisture from escaping. The best bit? Once you dry your hair, the erythritol doesn’t do a disappearing act. Instead, it stays in the hair shaft, ensuring strands don’t start to dehydrate the moment you down your straighteners. The science is fairly simple. The John Frieda Hydrate & Recharge collection quenches thirsty hair strands with a surge of powerful