5 Himani Boro Plus Antiseptic Cream 40ML x 5= 200ML

Product Information

Access to new market – Bangladesh where this brand had presence, Little effort to revive the brand, Increase in Personal Care(Hair Care) Portfolio

Boro Plus Pack Of 2 - Boroplus Antiseptic Cream - 40Ml Boro Plus Pack Of 2 - Boroplus Antiseptic Cream - 40Ml

Tracing the history of the parent company - Emami Group- which suggests that two childhood friends R S Agarwal and R S Goenka – left their high profound profession of chartered accountants when the entrepreneurial bug bit the duo. With a meager amount of INR 20,000 in hand, they set up Kemco Chemicals, an ayurvedic medicine and cosmetic manufacturing unit in Kolkata, in 1974. In the early 70s, the Indian FMCG market was still dominated by multinationals like Unilever vying for a larger share.

Acquisition of Zandu enhanced Emami’s portfolio of products and created a diversified product range across different product categories. Categories now Emami and Zandu serve are mentioned below. Boroline cream has gained a loyal customer base because of its consistency that it keeps in the quality of the product. There are thousands of beauty and antiseptic products that get launched in India. Still, despite all that, Boroline has succeeded in maintaining its place because it has proven that it is true to its words. Ingredients in Boroline Cream Zandu is a century old pharmaceutical company manufacturing a range of ayurvedic products. Popular products from Zandu stable are Zandu Balm, Zandu Chyawanprash, and Zandu Kesari Jivan etc. The business philosophy of Emami Limited- "Making people healthy and beautiful naturally" and is reflected through its range of products. The Boroplus Advertising Journey Over the years, the exceptional pricing of Boroplus antiseptic cream has added a uniqueness to its portfolio which already had many qualities. Its pricing has been seamlessly shaped according to the Indian markets. Subsequent paragraphs give us an overview of such a multifaceted pricing strategy.

Boroplus Skin Care Cream | Boroplus Boroplus Skin Care Cream | Boroplus

In 2005 Company created a history in marketing in India by launching Fair and Handsome, fairness cream for men the first time ever. Quality threat: Emami’s brand can be impacted by inconsistent quality leading to lower profitability. Boroline was launched in the year 1929 to strengthen the economy of India. The founder of Boroline was Gourmohon Dutta was a Bengali merchant who wanted to establish an economically self-sufficient India.The high sales of Emami are justified as a result of continuous Advertising and promotion efforts as shown below: These combinations of the Boroplus Total Results body lotion and Boroplus skin cream along with the antiseptic cream show how it uses product bundling to encourage selling of less popular products. The long history of Boroplus of more than 33 years has numerous examples of such offers and schemes to persuade the customers. Strong antifungal effects: The ability of boric acid to inhibit the growth of candida Albicans was documented in numerous scientist articles. Test-tube preparations of candida Albicans were tested using concentrations of boric acid that are safe enough to use as a topical treatment for a human yeast infection. The researchers found that when they varied temperature and boric acid concentration, the yeast was more resistant to higher concentrations of boric acid at cold temperatures. They conclude that boric acid is effective as a therapeutic tool, and they postulate that boric acid works by inhibiting the ability of the fungi to carry out metabolism. In 1995, Kemco Chemicals, the partnership firm was converted into a Public Limited Company under the name and style of Emami Ltd. In 1998, Emami Ltd was merged with Himani Ltd and its name was changed on September 1, 1998. Company depends on ITC e-Choupal to distribute its product and does not have its own system established.

Boroplus antiseptic cream. Why do we ALL use it? - LinkedIn Boroplus antiseptic cream. Why do we ALL use it? - LinkedIn

The product was test marketed with the support of TV advertising and below-the-line activities. The brand is targeted at younger consumers, offering three exotic variants (Swiss apple and almonds, olive and aloe vera, turmeric and saffron) and anew trendy shape. The ‘Do the Gliss’ campaign communicated contemporariness. Available in 75 gm bars, it is priced at par with Pears and is well received If you need assistance with writing your essay, our professional essay writing service is here to help! Essay Writing Service Emami makes a huge investment in brand endorsement; it is the only corporate which has both the leading stardom for its brand endorsements viz. Amitabh Bachchan and Shah Rukh Khan for the brand Navratna Oil. Exploitation of concept of brand endorsement by celebrities and selection of right celebrity for brand launch has worked successfully. Besides leading male stardoms from bollywood other endorser’s of Emami include Madhuri Dixit, Kareena Kapoor, Preity Zinta, Virender Sehwag, Sachin Tendulkar, Surya, Mahesh Babu, Dinesh Karthik, Harbhajan Singh, Zaheer Khan, Govinda, MS Dhoni, Amit Mishra, Sourav Ganguly, Chiranjeevi, Surya and Upendra. Emami also supplies to Indian Army through Defense Depots which are spread across 18 states across country.It has six manufacturing facilities, all are having ISO 9001-2000 accreditations and Good Management Practices certification from the respective State Governments. The company also outsources a considerable portion of its products from third-party manufacturers, so as to have better proximity to various regional markets. Being viable for lips, cold-weather, cuts, heels, fairness, etc., the cream, of course, serves so many purposes. However, there have to be many drivers for such sizeable success. Considering today’s world, the most crucial success driver for the cream is its ‘pricing’ and not many would differ on this. Yes, it is okay to use Boroline on the face until and unless you do not have any existing medical condition or medication or allergy. Also, do not use it if you have got some deep cuts on your face. For normal to dry skin type, Boroline works great since it makes the skin soft and shiny and heals your face’s dry areas. Does Boroline work on dark circles? One reason that it still is so popular all over India is that it stood the test of the time. It modified itself with the changing time and did not become dormant. Along with the classic tube, it came our with other varieties of products and maintained the quality. Not all companies can pass this phase of changing time and eventually stand on the verge of extinction. Started in Kolkata, the company finally established many manufacturing units throughout India due to its growing popularity.

BOROPLUS – Valagro BOROPLUS – Valagro

Raw Material Management: Raw material costs maintained appropriate in its overall cost structure with following initiatives: In 2006 the Emami introduced a Health Care Division and a number of new brands of Ayurvedic over the counter medicines. In the last 18 months, the company has launched various new products. The major ones are “winter” products, such as Malai Kesar cold cream, Malai Kesar moisturizing soap, Pure-skin glycerin soap, Boroplus lotions, baby-care range and various hair-care products. The Ayurvedic segment in India is vast and growing rapidly. Emami’s acquisition of Zandu was strategic fit since the company’s product had ayurvedic focus and Zandu was market leader in ayurvedic segment across western and southern India. In this deal Zandu’s real estate was merged with Emami’s group company Emami Infrastructure Ltd and consolidation of the FMCG business. Consolidation of the FMCG business will ensure operational synergies like business, cost & margins, research & development. It will also help in effective utilization of the manufacturing facilities, sales & distribution channels of both the companies, which in turn will help in widening the reach of the organization. Boroline cream is great to be used as creams for babies and heals baby rash caused by wearing diapers. From this, one can conclude how safe this product is because it can also be used for babies. A light sunscreenThe first use is the most famous for removing dry skin and patches and dry and chapped lips. In winters, especially, this helps significantly on dry skin. All you need to do is wash your face and pat it dry with a clean towel. Then apply the cream to your dark patches and leave it for around 20 minutes. Then remove the cream with a towel. It will remove the dry skin and will make sure that your skin is soft and smooth. Boroline is one of the best moisturizers for dry skin in India. Heals Chapped Lips Emami restructured its sales & distribution model, the consulting partner for the project is Ernst & Young and the project is named “Navodaya”. Consumers were targeted in Shopping malls and lifestyle outlets. Emami also distributes its products through rural e-Choupal through its tie up with ITC; this has enhanced the company’s reach to Rajasthan, Madhya Pradesh and Maharashtra. The company has also appointed 11,000 individuals in rural areas to act as direct distributors to consumers who will make products available to rural households and will get some incentives based on performance. The Rs 86,000-crore Indian FMCG industry is expected to register a 15% growth in 2010 as compared to the previous year.