Fly Fishing: Memories of Angling Days

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Lumsden's singing career began before World War II with singing popular classics on the wireless and performing in oratorio around Britain. His first radio broadcast was for the BBC in the 1930s, during which he sang Negro spirituals and Czechoslovak songs by Dvořák. It was at this time that he changed his surname to Lumsden. In 1945 he gave an acclaimed debut recital at London's Wigmore Hall, performing arias from Handel and Verdi, and taking small roles at Sadler's Wells. [4] Here’s a fun fact: This ad was actually updated in the early 2000s by Yell.com, and I was the creative director. In 1952 Lumsden married Irene Palmer with whom he had one son. His wife was a soprano and during the 1950s they appeared in cabaret together, performing extracts from musicals at seaside resorts and London hotels. In 1967 Lumsden returned to the English Opera Group to create the role of Luka in William Walton's opera The Bear at the 1967 Aldeburgh Festival. [4] Later career [ edit ] AMV was one of the agencies that pitched, but its success was not a foregone conclusion. Condron describes AMV at the time as “a curiosity” because it was known more for print and outdoor advertising. When people participate in the search, the ads are no longer confined to promotions, they become culture makers, as the original ad did. And, like Michael Russell did with his book, it can lead to new business development opportunities.

An out-of-print book on fly fishing may not seem like the most likely candidate for an ad that people will continue to talk about 35 years later. But add in the heart-warming charm of JR Hartley and it’s not only one of the most memorable ads of the 1980s, it’s also people’s favourite, according to a Marketing Week and YouGovOmnibus poll. So, who was the actor that portrayed J. R. Hartley so realistically in the famous advert? Norman Lumsden was a veteran singer and actor, who at 77 achieved national fame by playing the fly fisherman. a b Ellis, Mike (April 3, 1993). "Book on fly fishing has a certain lure". Indianapolis News. p.D-8 . Retrieved May 18, 2021– via Newspapers.com. I recounted this story to David and Leslie [Butterfield, then planning director at AMV], and this little experience really triggered something in David’s mind.”The shoot happened on the hottest day of the year. The producer, John Cigarini, strolled in at midday in shades and T-shirt, ignoring me (an elephantine hausfrau, eight months pregnant), and startled the nanny and children by placing his trainers on the kitchen table, seizing our phone and dictating a long Sunday Times classified ad: ‘1969 Mercedes convertible for sale – whitewall tyres, stereo system’ etc. The cheek! He then went outside, fell into his open-top Merc and snoozed all afternoon while his crew toiled on. He performed the bass solos in Handel's Messiah more than 200 times, including on a BBC recording to mark the bicentenary of the composer's death, and sang in every cathedral in Britain. In 1991, flush with royalties from J R Harling’s Fly Fishing, as well as with an inheritance from Minty Russell’s father, the family and the business moved permanently to Wilby Hall, near Thetford in Norfolk. He wrote a book, Art and Angling: Complete System of Fly Making, in 1842, featuring designs and patterns for flies. The book was published by Enderson and Bryce of Edinburgh.

Vines, Sidney (November 30, 1991). "A whopper landed by central casting". The Spectator. pp.46–47. Archived from the original on May 18, 2021 . Retrieved May 18, 2021. I loved the whole adventure: meeting the famous director Bob Brooks and the actor Norman Lumsden (a veteran opera singer) playing JRH, and having the house transformed with Victorian whatnots, antimacassars, cache-pots, jardinières – and wall-mounted glass cases containing prize trout. a b Wooley, Benjamin (1993). Virtual Worlds: A Journey in Hype and Hyperreality. Penguin Science. p. 5. ISBN 0140154396.After they shared their initial thoughts, Condron says Abbott sprung to life and said “you know what, this isn’t it. It’s more of the same stuff, it’s not the way this should go”.“He said, ‘leave it with me. I’ll write an ad over the weekend and we can see where we go from there’,” Condron recalls. Of course, there were hitches. Michael Russell delighted in the van driver who returned to base with a full van load of books, protesting that he had been unable to find London. Russell christened him “Pathfinder”: “He’d got to Staines, so he was getting warm.” Spring is a particularly popular time for fly fishing, as more insects make it on to the trout's menu, so keen anglers can create flies using bait such as midges, mayflies, caddis flies and stoneflies. Almost 75% of the insect life at this time of year centres on these bug categories.

In 2001 Lumsden contracted shingles and died from subsequent infection at the age of 95. [9] After his death the "Fly Fishing by JR Hartley" advert was rebroadcast as a tribute. This was partly due to bad health. In truth, though, the study of Latin and Greek had been annihilated by the excitements of the Turf. Michael Russell developed a spasmodically successful betting system, which enabled him in prosperous periods to drive a Rolls-Royce and pay tribute to elegance: shirts from Turnbull & Asser; shoes from Poulsen Skone.

Changing perceptions

After Oxford came National Service. Michael Russell was commissioned in the Blues and served in Cyprus, where for some time he fell seriously ill.

In 1963 Michael Russell married Minty Yarde-Buller, previously wife of the journalist Richard Berens. This was the best move of his life.If you're interested in fly fishing and require high-quality, durable storage solutions, Solent Plastics' range of marine and waterproof storage products will provide protection against the elements for your equipment - whether you're a professional angler or you go fishing just for fun.