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On the boxing side, Dazn streams fights from promoters such as Golden Boy Promotions, Matchroom Boxing, GGG Promotions, and World Boxing Super Series. In addition, MMA partners include Bellator, Combate Americas, and KSW. Top Rank Boxing and UFC are notably absent. But, how important is it to you that they win? And, how much do you identify as a fan of the team? Those sorts of things are pretty high.
Where Bleacher Report differs from those above is in it's team-orientated outlook. Known as the “Team Stream”, you have much more control over what content you see. Create a login and select your favourite teams to form a stream of content that only includes the sports, competitions and teams you're interested in. It’s interesting when scientists compare the testosterone responses in fans versus the players themselves, right?To further improve the home experience, some sports providers are experimenting with ways to give fans a more interactive and personalized home viewing experience. Some streaming video providers are offering advanced statistics and analytics in real time, interactive replay, and alternate streams with different broadcasting talent. 8 Other sports broadcasters, through their apps, are giving fans the option of integrating prediction games into their viewing experience or adding a layer of social interaction by offering cowatching capabilities. 9 How widespread the adoption of these features could become in the near future remains to be seen.
But it’s not only the in-built social functionality that’s driving people to these platforms, it’s also inclusive campaigns which allow people to support causes that they care about, like environmental sustainability. In fact, according to video management platform Imagen, four times as many young viewers watch ‘non-game’ sports content than those in the Baby Boomer generation. That means they’re watching content like behind-the-scenes clips, interviews, and reaction videos – and following sports influencers for all of it. Despite the shifting landscape, sports fans still seem to be very enthusiastic. Data from Deloitte’s Sports Fan Insights survey shows that current sports fans are quite passionate and willing to invest their time and money into their fandom. Over three-quarters of those we surveyed rated their sports fandom a seven or higher (on a scale of one to ten). 1 Additionally, nearly 90% of fans say that their fanhood has grown (37%) or stayed relatively the same (52%) over the past three years. Coming out of the COVID-19 pandemic, where sports suffered significantly, this is an improvement. 2 How can leagues and teams further capitalize on the star power of their own athletes—and their social media followings—to draw in younger audiences and influence their behaviors?People have these setups to do this, to have these relationships with sports teams, but you could be perfectly satisfied with your personal relationships. You could have other passions that you find rewarding. People get significant rewards from sports. It just makes you feel good. You get dopamine from feeling happy about it, but that doesn’t have to be what makes you feel good. Some people are sports fans, and some people cannot care less. Is there something different, at a biological level, between these two groups?
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