Madri Excepcional Lager Beer 24 x 440 ml (cans)

Product Information

That was exactly the same month that Manchester Evening News reported on the new beer that was ‘everywhere’ in the UK, and the Irish Mirror asked whether the new lager that the UK was ‘obsessed’ with was about to ‘take over’ Irish pubs too. It was the same month that LADbible sent out its Madrí lager appreciation tweet with no explanation whatsoever. This received nearly 13,000 likes and rather a lot of suspicious comments. One said: ‘I’m increasingly convinced it’s a marketing tool for something else and not a real lager.’ Madrí Excepcional aims to capture “El alma de Madrid” or “The Soul of Madrid” and has all the taste characteristics of a modern European-style lager. The crisp, clean and refreshing liquid is full of flavour and aroma at 4.6% ABV, with a light golden colour and a smooth, well-rounded taste profile with a short bitter finish. Ryan Mcfarland, Regional Business Director, Western Europe at Molson Coors, said: “We’re so excited to be bringing this great collaboration with Carlos and the team at La Sagra to UK drinkers. In these incredibly challenging times for the hospitality sector we’re continuing to invest in the future and support our customers with innovative new products which will encourage people to visit pubs and bars when they’re able to do so. World Lager is now the second biggest sector of the lager category in the UK, making up almost one in four pints of lager consumed. Madrí Excepcional provides a new and unique option in this category for pub and bar operators and we’re confident will be a huge hit with consumers.”

Madri Excepcional Lager 24x 440ml Cans - DrinkSupermarket

It’s really easy to pour too. I poured this out from a 440ml can into a glass and it was so easy. A nice head on the beer without it being too frothy which can be a problem for some lager.

What Does Madrí Excepcional Taste Like?

If I am looking for a lager in the future, I’d definitely consider getting Madrí Excepcional once again. It doesn’t taste too weak or too strong, and being 4.6%vol it sits at a nice strength for easy drinking. They call this a premium lager, and I’d say it is a really nice drink. And as for the taste? It’s pretty good, to be honest. There’s a lot of shit lager out there, and Madrí isn’t one of them. ‘It isn’t too strong on one side or another,’ says Haye. ‘Even if you’re a neutral beer-drinker, you’re not going to find it offensive, and you’re not going to find it tasteless. And I think that’s exactly what they were looking for. It just seems to fit straight into the market.’ I have tried a few cans and I can honestly say that I like the lager. It’s just like you’d expect from a lager, and has that nice crisp lager taste.

Molson Coors launches Madri Excepcional - The British Guild Molson Coors launches Madri Excepcional - The British Guild

Peroni was the drink that madeContinental lager cool, if you didn’t know. And to follow suit, Heineken poured a shitload of money into Birra Moretti, and Carlsberg did the same for San Miguel. ‘If someone’s got a lager with branding that’s doing really well, then all the other big groups copy it,’ Brown explains. ‘They want a share of the action.’ And thus we entered a new era. A sizzling hot new category entered the trade: ‘Mediterranean lager’. An unconfirmed rumour in the beer world is that Madrí is simply Coors Light with extra hop extract The ROI HSE Low Risk Guidelines are less than 17 standard drinks in a week for men and less than 11 standard drinks in a week for women No one who comes in here from Spain has ever heard of it,’says Haye. ‘They’ll ask: “Why has that got Madrid on it?”’ But the British lager drinkers? Lapping it up, he tells us. Every last drop.I wondered why I had been seeing quite a bit of what seems to be the new brand that is Madrí, so I done a bit of reading. It’s strong enough to have a lot of flavour, but not so strong to feel like you’d be hammered after 2 or 3. Madri Excepcional is a light lager from Madrid, Spain. Hitting the UK in 2021 this joint venture between Molson Coors and La Sagra brewery has been a huge success. With this official Madri beer glass, you can indulge yourself in a little taste of Spain.