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The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

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Customer Centricity is a mindset and way of doing business that focuses on creating positive user experiences and customer engagement with the organization’s products and services. It puts the customer at the center of every decision, deeply considering the effect on its end users. This mindset motivates long-term customer relationships, enabling more customer value, often in unexpected ways. This dimension of APD encourages Agile Teams to: Successful solutions progress through the four distinct stages of the product life cycle: introduction, growth, maturity, and decline. Product Management guides each solution through these stages, ensuring that maximum business value is achieved over the life of the solution. Release value on demand – The Continuous Delivery Pipeline ensures that solution deployment is decoupled from release activities. This empowers Product Management, with input from stakeholders and customers, to release when the timing is optimal for the business.

Align strategy to business objectives– Product Management is responsible for aligning the product strategy, vision, and roadmap to the portfolio’s Strategic Themes and for maintaining alignment with the Portfolio Vision, Lean Budgets, Guardrails, and, when necessary, the solution vision. When assuming the role of Epic Owner, a Product Manager also defines and governs the epic’s Lean Business Case. After exploration, the organization has the inputs to begin designing a solution, which often involves the following activities:Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide. The PO is ultimately responsible for maximizing the value delivered by the Agile team, which requires the PO to ensure that the right solutions are built and that they are built the right way. However, the PO cannot accomplish this alone. Simply put, teams use a process optimized for highly variable knowledge work, providing a reliable series of events and activities on a regular, predictable schedule. Why Release on Demand? As noted earlier, Release on Demand (Figure 4) is the ability to make value available to customers all at once or in an ad hoc fashion based on market and business needs. Embracing DevOps Mindset, Culture, and Practices Define – Analyzes the discover phase data using convergent techniques to generate insights into the specific problems and unmet needs.

Product Management engages directly with customers throughout the product life cycle. This ensures that the customer’s needs are built into product strategy from the start and remain reflected in released solutions as the customer’s needs change over time. This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located. Automation – Automation is used to reduce or eliminate human intervention from the CDP to decrease errors and reduce the overall cycle time of the release process.Release on Demand is the process of making the value available to the end-user, measuring and learning from the results of the hypotheses, and operating the solutions.

The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge. ARTs include the teams that define, build, and test features, as well as those that deploy, release, and operate the solution. Individual teams have a choice of Agile practices, based primarily on Scrum, XP, and Kanban. Each Agile team has 5 – 11 dedicated individual contributors, covering all the roles necessary to build a quality increment of value every iteration. Teams may be technology-focused—delivering software, hardware, and any combination—or business-focused. Each Agile team has two specialty roles, the Scrum Master and the Product Owner. And of course, Agile teams within the ART are themselves cross-functional, as shown in Figure 4. Figure 4. Agile teams are cross-functional Team Flow– This represents the state in which Agile Teams deliver a continuous flow of customer value. The SAFe Team and Technical Agility (TTA) competency offers practices for creating effective cross-functional Agile Teams and ARTs. It fosters applying built-in quality practices and collaborating with extended stakeholders to deliver solutions faster. Release describes the practices necessary to deliver the solution to end users, all at once or incrementallyFocus on the customer – Employ user and market research, including developing personas, to align and focus the organization on specific, targeted user segments. Learn describes the practices needed to decide what should be done with the information gathered and prepare for the next learning loop through the CDP To simplify this job of team design, SAFe applies four fundamental team topologies [1] which are defined as follows:

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