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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion. I find that reading, implementing, reviewing, implementing, trying, testing, failing, and trying again is what brings the magic.

Talk in terms of things your prospect believes will increase their status, and you will have your prospects drooling. Best of all, studies show people actually perceive more expensive products to be better, like paying more for wine somehow makes it taste better to our brains.

It’s no coincidence Jeff Bezos uses baseball as an analogy for business – being an entrepreneur means stepping up to the plate and swinging every single day.

The private equity firm focuses on making minority investments into cash flow positive growing founder owned businesses. A community of individuals who seek to solve problems, network professionally, collaborate on projects, and make the world a better place. com/training/offers and select “Naming Products” to watch a short video tutorial so you can start using this in your business to make more sales ASAP. The 2 Main Problems: The first chapter spells out the two problems most businesses face—you've not got enough clients and you’ve not got enough cash (excess profit at the end of the month). Then you take all of these solutions with great names, and bundle them together, which becomes the core of your Grand Slam Offer.We can do that through messaging, proof, what we include (and don't) in our offers, and our guarantees. He wrote: “The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors. If you do, you will create a more valuable and compelling offer as you’ll continually be answering people’s next problem as it manifests. By the end, you’ll have a Grand Slam Offer of your very own – no matter what kind of product you sell.

destroys your margins, so you cannot provide a good experience, hire the best people, invest in your people, pamper your clients, invest in growth, invest in more locations or more scale, or do anything else to help more people.The way every component is further broken down to explain how to master that particular component to the T. What I particularly liked about the book is that Alex uses simple, real-life scenarios while also providing additional materials such as checklists and templates that can further help you analyze your own business and solidify your offer. Here are the examples of problems that Hormozi lists around the dream outcome of "losing 20 pounds in 6 weeks".

In simple terms, convergent problem solving is where you take lots of variables, all known, with unchanging conditions and converge on a singular answer. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. The offer is the goods and services you agree to give or provide, how you accept payment, and the terms of the agreement. Business, social media, acquisitions, sales, scaling, being hairy, wearing wife beaters and flannels and cutoff jean shorts and nose strips in public and yet can’t nobody tell him nothin’.

You will notice that the best companies in the world focus attention on the bottom side of the equation - the variables you want to decrease.

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