Moritz Barcelona Lager 24 Bottles, 33 cl

Product Information

Molson Coors says the beer is inspired by “El alma de Madrid” or “The Soul of Madrid”. The brewer adds: "The crisp, clean and refreshing lager is full of flavour and aroma at 4.6% ABV, with a light golden colour and a smooth, well-rounded taste profile with a short bitter finish." Why is Madri beer everywhere now?

Madri is available on draught in more than 7,500 venues across the UK, as well as in cans and bottles sold in supermarkets, off-licences and convenience stores. Since Molson Coors' launched the beer in collaboration with Spain's La Sagra brewery, Madrí Excepcional - shortened and Anglicised to Madri by drinkers - has been put behind more than 7,500 bars in the UK. Madri is the sixth best-selling world lager, in terms of value, in the country, says its brewer. Not bad for a drink you'd never heard of before the pandemic. READ MORE: I found one of the cheapest full English breakfasts you can get in Manchester and wasn't disappointed Louis Moritz Trautmann, the company's founder, emigrated to Barcelona from Pfaffenhofen, Alsace, in 1851. By 1856, he was brewing his own beer, and three years later, he bought the brewery of Joan Maurer. Initially, Trautmann used Maurer's brewery, located in the Raval district of Barcelona, on the Carrer del Portal de Santa Madrona. [6] By 1864, the company moved to a larger facility at the nearby Ronda de Sant Antoni, outside the city's walls, which eventually included the "Cervecería Moritz" beer-hall. [7] This factory was in use for a century and was closed in 1966 when production was moved to Parets del Vallès.Madrí Excepcional, a Spanish style lager, appears to have taken the UK by storm since it was first launched in October 2020. Just search the word "Madri" on social media and you'll see posts about it being "everywhere" at the moment.

In 1966, the company bought land for a new factory to meet growing demand, creating Cervezas de Barcelona, S.A. However, with the energy crises that emerged in the 1970s, the company was unable to avoid being dissolved in 1978. Get the latest What's On news - from food and drink to music and nightlife - straight to your inbox with our daily newsletter. Read More Related Articles Marketing man Ryan adds: “We will be significantly investing in Madrí Excepcional over the summer to continue to raise its profile even further and help pubs and bar owners and retailers up and down the country make the most of this great brand’s growing popularity.” Where is Madri beer from?Louis Moritz died in 1920, [7] and the company was passed on to his heirs, who named the business “Fábrica de Cervezas Moritz, S.A.” Madri is certainly inspired by Spain and has been developed in partnership with La Sagra, a brewery based near Madrid. The branding and name are Iberian influenced.

Madri's brewers say: "To build on this momentum, the brand will be launching a multimillion-pound marketing and advertising campaign later this year, including TV, video-on-demand, out-of-home and digital activity. It will also be partnering with a number of high-profile events and venues over the summer, including London’s iconic Vinegar Yard, where it hosted a number of events over the past couple of weeks." A lot of world lagers are made in Yorkshire. Heineken has a base there, as do Coors and Samuel Smith's. So is Madri Spanish or English? Launched in the UK and Ireland market in October 2020, Madrí Excepcional is described as a "modern-European style lager". It was developed in collaboration with La Sagra, a brewery based an hour's drive from the centre of Madrid. Hence, "Madri".It's a bit of both. Madri is brewed in the UK and available in the UK but was created in partnership with a Spanish brewery and is marketed as Spanish influenced. Madri has been a huge commercial success since it launched. It also won a silver medal in the lager category at the World Beer Awards 2021.