Rizla Flavour Infusions Cards Menthol Chill Full Box of 25…

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STOP is a global tobacco industry watchdog whose mission is to expose the tobacco industry strategies and tactics that undermine public health. The UK government’s most recent Tobacco Control Plan highlights Brexit as an opportunity to review EU tobacco control regulations and identify opportunities for deregulation as a means to improve public health, particularly around e-cigarettes. At Frizc, we combined our expertise with some lucky discoveries to uncover that scents can be trasnferred on any surface. Just drop the card in to your bottle or jog, wait for few minutes and get ready to be hydrated with Zero calories and tons of flavor!

Flavour Fusion Cards – House of Swan Flavour Fusion Cards – House of Swan

Now, following the UK menthol ban, tobacco companies continue to evolve and are using ever more sophisticated tactics to exploit loopholes by introducing new products that fall outside the ban, for example accessories sold separately from cigarette packs such as menthol filters (including ones that can slot into filter holes in cigarettes, see Image 1), menthol capsules and even menthol ‘flavour infusion’ cards that can be inserted into packs of cigarettes which take on the flavour and aroma of the card, as well as menthol flavoured cigarette-like cigarillos complete with flavour capsules. The World Health Organisation (WHO)’s Framework Convention on Tobacco Control, the world’s first global public health treaty, recommends banning menthol tobacco products. Despite a global decline in smoking, the number of young people smoking menthol cigarettes has not decreased. When approached for comment the Department of Health responded that it is committed to the continuation of the menthol ban after the end of the Brexit transition period. In contrast, an article by The Sun, which has 22% of the national newspaper readership, states that the ‘draconian’ ban was introduced because “Brussels…believed their “pleasant flavour” could attract people to take up smoking.

Flavourings, particularly menthol, appeal to young people and are erroneously perceived as less harmful. Furthermore, the industry used the four year ‘phase-out period’ in the UK to promote new menthol products to retailers through the retail trade press, instead of preparing for the ban by phasing out menthol cigarettes and roll-your-own tobacco. Higher rates of menthol smoking amongst young Black Americans may explain why they experience greater tobacco-related harm than their White counterparts, despite having lower overall smoking rates.

Menthol Cards - Etsy UK Menthol Cards - Etsy UK

The UK Government’s ambitions for post-Brexit tobacco control policy will be revealed in its new Tobacco Control Plan due in July 2021. Brexit may be an opportunity to close loopholes that the industry has been exploiting to circumvent the EU’s characterising flavours ban in the UK, as well as other areas legislated for by TPD2 including illicit trade, tax and minimum pack size. Tobacco companies attempted to undermine the ban in Canada by heavily promoting menthol capsule cigarettes prior to the ban and thereafter by introducing packaging, filter tip colours, and text descriptors that conveyed menthol-like qualities.The article also quotes an opinion from the Institute of Economic Affairs, a think tank with financial links to tobacco companies. A ban on characterising flavours in tobacco products (including menthol), as part of the European Union’s revised Tobacco Products Directive (or TPD2), was introduced in the UK in May 2020. This coupled with continued developments of smoking accessories and cigarette brands is likely to perpetuate the incorrect assumption that menthol cigarettes are a ‘healthier’ option than non-menthol cigarettes. The anaesthetic effects of menthol in cigarettes enable smokers to inhale cigarette smoke more deeply into the lungs, thereby increasing exposure to the harmful substances in tobacco smoke. This likely contributed to the increased market share for menthol and capsule cigarettes seen in the UK during this period.

FLAVOUR CARDS - Roberts Direct SMOKING ACCESSORIES - FLAVOUR CARDS - Roberts Direct

EU legislation prohibits menthol as a characterising flavour but not as an ingredient in cigarettes, roll-your-own tobacco, papers or filters, and this ban does not extend to cigars, cigarillos or other accessories such as flavour infusion cards.Menthol cigarettes represent 10% of the global cigarette market, and represented 21% of the UK market prior to the ban. While it is unlikely that the evidence-based characterising flavours ban will be reversed in the UK post-Brexit, minimising the evidence on the importance of this ban may contribute to misperceptions that it is over-zealous.