Joined in 2023 
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Winning over 70 major beauty awards (and counting), Color Wow was founded by beauty problem solver Gail Federici. Priding itself on industry-firsts, Color Wow’s hair products are powered by ground-breaking formulas and provide long-term solutions for coloured strands. Thoroughly monitoring everything that goes into its products, the brand believes that fewer formulas lead to higher performance. Called the 'Apple' of haircare in a beauty industry report in 2016, Color Wow is a cutting-edge haircare brand led by founder and CEO Gail Federici. Boasting over 25 years of experience in haircare, the team behind Color Wow is dedicated to delivering solutions to haircare problems that have been as yet neglected. Striving for innovation and creativity in every product, Color Wow products combine a dedication to their customers with state-of-the-art research and development.
Dispense 2-3 pumps worth of foam into hands and pull through a section of hair from top to ends, continue until all hair is covered. Style on Steroids – Non-chalky, non-drying texture spray works on dry hair to zhuzh up flat styles and create instant fuller, sexy texture.AldhamGirl Overpriced product Brilliant advertising rubbish product it doesn’t give the volume it’s advertised to give Ready 2 go Keeps your hair looking good for hours Good product does exactly what it says it should do
The Color Wow Team consists of Gail Federici, Chris Appleton and Giles Robinson. All well versed in the industry, the trio share their experiences to create products that preform. Beauty veteran and CEO, Gail Federici, is renowned for reshaping the industry with her revolutionary mineral-powder-based formula and award-winning collections – including Color Wow’s Root Cover Up. Celebrity hair stylist to the likes of Kim Kardashian and Jennifer Lopez, Chris Appleton has an impressive roster of A-list clients. As Global Director, he acts an educator and pioneer, creating new beauty trends including ‘snatched ponies’ and ‘glass hair’. Stylist to the stars, Giles Robinson educates and trains to ensure the brand’s products only use the best ingredients and are unmatched in the market.Dream Coat Supernatural Spray Magically transforms the texture of the hair giving amazing humidity-proofing powers. Colour chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out! DREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak. Heat-activated polymer works to compress, tighten and seal hair strands. Aqua/Water, Dipropylene Glycol, Polysilicone-29, Silicone Quaternium-18, Glycerin, Trideceth-6, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Potassium Sorbate, Phenoxyethanol, Trideceth-12, Sodium Benzoate, Chlorphenesin, Potassium Benzoate, Disodium EDTA, Citric Acid FORMULA #703-2 Hair is supernaturally-sleek, smooth and super-silky. Unlike typical “humidity-guard” serums, Dream Coat will not build up, weigh hair down or make it greasy. badmin Amazing results Couldn’t believe it was my hair, and it stayed voluminous even after a day on the beach and in the sea the next day, I would definitely recommend Yorkshirelass27 Great product Gives lots of volume, it leaves your hair looking like you've been to the hairdressers making it feel very soft.
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